Explore Experian's political audiences ahead of the Democratic National Convention. Experian’s 240+ politically relevant audiences include audiences for you to target battleground regions. You can run strategic messaging in swing districts with our Battleground Counties and Affiliation Switcher Counties audiences to reach people that are most likely to be undecided. Download our political audiences guide to ensure your ads are seen by people where they can make the most impact. ➜ https://lnkd.in/g2f6YggP
Experian Marketing Services
Advertising Services
New York, NY 11,833 followers
We use data and insights to help marketers identify, understand, and meaningfully connect with their audience.
About us
At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. We can help you identify your customers and new prospects, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns. Our Consumer View and Consumer Sync products bring data and identity together to provide collaborative, interoperable marketing solutions in a complex industry.
- Website
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https://www.experian.com/marketing
External link for Experian Marketing Services
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Specialties
- Marketing, Consumer insights, Targeting, Data quality, digital marketing, email marketing, mobile marketing, identity resolution, consumer data, demographics, psychographics, attribution, and measurement
Updates
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Real-time search data provides an up-to-the-minute view of consumer behaviors, allowing marketers to make informed decisions and adjust campaigns effectively. In our latest Ask the Expert series, Amelia Waddington from Captify and Christopher Feo from Experian discuss how real-time data combined with Experian’s graph helps marketers overcome identity fragmentation and deliver personalized ads on connected TV and other channels. Read our full blog post to explore how real-time can revolutionize personalized advertising, address identity fragmentation, and enhance campaign effectiveness. ➜ https://lnkd.in/eFAyVkFH To get the key insights, download our infographic here ➜ https://lnkd.in/eFQxrwmx #PersonalizedAdvertising #Realtimedata #ExperianData #AdTech #CTV
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The industry has been preparing for a future without third-party cookies and now Google has reversed its cookie deprecation plans. Now what? In this latest article from The Current, Experian Marketing Services Chief Product Officer, Kimberly Gilberti, highlights that the industry shouldn't slow down investments in cookieless solutions. Read the full article ➜ https://lnkd.in/eEH5SqZR #thirdpartycookies #cookiedeprecation #dataprivacy
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🔍 Exploring consumer spending trends for 2024 📊 As we navigate through the 2024 holiday season, it's crucial to stay ahead of emerging consumer trends to drive business success. Check out this insightful blog from Experian, highlighting three key consumer spending trends that are shaping the market this year. Read the full blog here ➜ https://lnkd.in/eWVmF4-J
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Meet Experian’s Third-Party Onboarding partner, Kontext! Kontext is one of our Partner Audience providers that specializes in retail audiences. In our latest Ask the Expert Q&A series, we invited Georgia Campbell, Head of Strategic Partnership to share what makes Kontext’s data unique. Read our Q&A to discover more about them ➜ https://lnkd.in/eeK9jhPz Read more about Third-Party Onboarding here ➜ https://lnkd.in/d26KJMAg
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Prepare for the upcoming holiday season with insights from our newly released 2024 Holiday spending trends and insights report! 🔍 Here are three topics our report will cover: 1️⃣ Consumer holiday shopping spending trends - what's changing and why it matters. 2️⃣ Online vs. in-store shopping preferences are evolving - understand where your audience prefers to shop! 3️⃣ Our predictions for the 2024 holiday season - what to expect and how to prepare. Watch our video below for a quick look at three insights from our report. Download the full report here and access data-driven recommendations that will set your campaign apart this holiday season ➜ https://lnkd.in/dsAUTkiV #HolidayShopping #MarketingStrategy #2024Trends #DigitalMarketing #RetailTrends #HolidaySeason #HolidayAds #ConnectedTV #AdTech
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Signal loss poses a significant challenge for marketers. Swipe through our three takeaways from Scott Kozub, VP of Product Management, to learn how combining data sets, forming strategic partnerships, and prioritizing consumer privacy can help you overcome signal loss. Read the full piece on Digiday with Chris Moore, Head of Strategic Partnerships at Publishers Clearing House, to learn how our solutions help brands navigate signal loss with privacy-centric data collaboration solutions. Read it here ➜ https://lnkd.in/gcZ4DwA9
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Advertisers are leveraging AI in diverse ways to achieve their goals. According to Gartner, by 2025 it's predicted that 30% of outbound marketing messages from large organizations will be synthetically generated! In our latest Ask the Expert segment, industry leaders share their insights on the role that AI plays in advertising, the most fascinating AI use cases, and what the future holds for AI. Watch the full video now and stay ahead in the AI revolution! https://lnkd.in/giS4U4eU Featuring Brian Mandelbaum, Michael Richardson, Parker Morse, Len Ostroff and Drew Stein #AI #Advertising #MarketingInnovation #AdTech #Marketing
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We’re thrilled to announce our latest solution designed specifically for retail media networks (RMNs). This innovative offering empowers retailers to harness the power of data-driven insights, optimize ad targeting, and drive greater ROI by better engaging their audience and maximizing their advertising spend. Dive into the details and see how Experian is transforming the retail media landscape. Read more about it here ➜ https://lnkd.in/gsvvhQ7D Anne Passon, MBA #RetailMedia #RetailMediaNetworks #DataDrivenMarketing #AdTech
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Coming soon: Experian's 2024 Holiday spending trends and insights. Our report provides data-driven insights, outlines what these insights mean for marketers, and details how Experian can help you take advantage of the latest trends so you can build data-driven advertising campaigns this holiday season. Sign up for early access ➜ https://lnkd.in/eP-AT9sF
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