The Latest
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Column
Campaign Trail: Café Bustelo gives its animated world an icy makeover
As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.
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Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
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Opinion
How Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
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5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.
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Opinion
What brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
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Serta links with Olympic gold medalist to promote iComfort Pro mattress
The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.
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NFL, GameSquare tap into football fandom for traveling creator series
“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.
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Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins
The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.
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Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
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‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation
Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.
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Q&A
Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’
CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.
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CMOs are betting on creativity despite mounting pressure: report
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
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Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
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Retrieved from Liquid Death on August 01, 2024Q&A
How Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
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Multichannel marketing remains a challenge: Here’s what the numbers say
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
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Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
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Amazon misses on ad sales while Prime Video push ramps up
The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.
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Q&A
How Carter’s is pitching kids’ clothes to new Gen Z parents
CMO Jeff Jenkins details the insights and strategy that drove “More Than Just Cute,” the apparel brand’s first work with agency Mischief.
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Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
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Hyundai splits CMO role into creative, performance positions
Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.
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Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
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Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
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Deep Dive
As retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
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Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’
Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.
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NBCUniversal tops Olympics record as ad sales surpass $1.2B
Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.