"No small group should be able to monopolize what gets monetized," X CEO Linda Yaccarino tweeted following ...
Today's Top News
MediaDailyNewsDentsu Touts AI For Media Planning, Downplays Cookies
Dentsu this week announced the integration of its global data, identity and insights platform Merkury with demand-side platform Quantcast. AI-driven technology has found its place in media planning and buying and targeting strategies, despite Google's shift in the ways it will protect consumer privacy. ...
After influencing the WFA to discontinue the Global Alliance for Responsible Media via a recent lawsuit, X ...
The retailer is mulling ways to undo the $6 billion acquisition of VillageMD. ...
A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message of Smokey Bear through new PSAs. ...
LinkedIn is inviting brands to sponsor newsletters created by other users or any newsletter published on their compa ...
Continued erosion of its TV network revenue pushed the company to take a massive non-cash "goodwill impairment" char ...
Paramount had an 11% decline in TV ad revenue, while affiliate and subscription revenue fell 5% and overa ...
The venerable magazine and two newsletters will be replaced by a streamlined product. ...
TikTok Makes It Easier For Film, TV Brands To Reach Fans
In TikTok's most recent attempt to attract the entertainment industry, TikTok Spotlight invites brands to tap into f ...
King's Hawaiian Selects Erich & Kallman For Creative Duties
The first campaigns developed by Erich & Kallman are scheduled to launch in 2025. ...
TikTok Expands Gaming Presence As Partner Of Gamescom 2024
Gamescom will take place August 21-25 in Cologne, Germany. TikTok will contribute to the event via an I ...
IAB Sides With Shopify In Privacy Fight
The Interactive Advertising Bureau, Chamber of Commerce and other organizations are backing ecommerce platform Shopify's argument that ...
Court Rules For Meta In Battle With RFK, Jr. Over Anti-Vax Posts
"Meta has a First Amendment right to use its platform to promote views it finds congenial and ...
Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product Launch
L'Oreal's high-end skincare line is teaming up with the Gen Z influencer to launch P-TIOX, a new $1 ...
Report: People Of Color Well-Represented In Olympic Ads
Extreme Reach is keeping track and issued an analysis of the first weekend's worth of Olympic ads, whi ...
Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
ABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
Dow Jones Pulls $2.2 Billion In Revenue In Its 2024 Fiscal Year
Digital revenue now accounts for 80% of Dow Jones' total revenue. ...
PubMatic Reports 6% Revenue Growth For Q2
PubMatic CEO Rajeev Goel points to a fundamental shift toward programmatic. ...
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Find Out More »OPINION
What's next? Will the fossil fuel industry sue the IAE for its greenwashing prevention initiatives? Will they sue Ad Net Zero? Will the Heritage Foundation sue the ANA for its DEI and diverse media supply cha ...
Rapid change, social anxiety and complexity instill fear or flight in people, all making it hard for them to be optimistic. But why does being optimistic matter? ...
"Riders faithful to the storied motorcycle brand said their loyalty extends deeper than current politics," according to the "Cowboy State Daily." ...
