Monday, 09/16
Tuesday, 09/17
- MCS
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Jason Acker, VP, Media and Digital, Diageo
- Panelist
- Jeanne Jennings, Senior Vice President, Media Lead, McCann Health Engagement
- Presenter
- Danielle Sporkin, SVP Media and Marketing, NA, Ferrero
Wednesday, 09/18
- MC
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
- Interviewee
- Patrick O’Keefe, Vice President, Integrated Marketing Communications, e.l.f.
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Panelist
- Megan Jones, Chief Media Officer, Digitas NA
From the time Rush Limbaugh's host reads propelled the brand into new levels of awareness, LifeLock has been a true believer in the power of audio to build brand and drive performance. Steve Blackford explores how a legacy terrestrial radio advertiser has transitioned its media strategy into online radio as well as the fragmented podcast space. How are the new programmatic and audience-based tools allowing for a new blend of top-to-bottom audio planning?
- Presenter
- Steve Blackford, Director, Offline Media & Identity, Gen Digital
- PresenterS
- Abigail Mallick, Online Marketing Manager, Penguin Random House
- Megan Tripp, Associate Director, Social Media, Penguin Random House
Thursday, 09/19
- Interviewee
- Jane Ko, Host, A Taste of Koko
- Interviewer
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff