by Wayne Friedman on Aug 7, 10:00 AM
Thirty-eight percent of respondents say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning on their TV sets.
by Wayne Friedman on Jul 31, 8:00 AM
A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
by Wayne Friedman on Jul 25, 8:00 AM
A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds.
by Wayne Friedman on Jul 17, 11:00 AM
A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
by Wayne Friedman on Jul 10, 8:00 AM
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- younger viewers who are 18-44 years old and more likely to be in family households.
by Wayne Friedman on Jul 3, 2:39 PM
Netflix is estimated to have given the "green light" in Q1 to 225 new global TV original new series, vs. Amazon Prime Video at 50 and Paramount, Comcast-NBCU and Apple TV+ in the 25-50 range.
by Wayne Friedman on Jun 26, 8:00 AM
Twenty percent of CTV households' exposure to political ad campaigns' messaging got 81% of "targeted impressions" -- with an average frequency of 77 times for messages.
by Wayne Friedman on Jun 18, 3:11 PM
CTV platforms delivered lower levels of messages for CPG brands consumed by consumers - at 6.63 - less than the 7.42 average for all ad categories.
by Wayne Friedman on Jun 13, 1:24 PM
Linear national TV ad revenue from broadcast and cable TV networks will sink 2.7% to $27.5 billion this year, according to MoffettNathanson estimates, despite strong Summer Olympic and political ad spending.
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