Commentary
Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2022
The typical cost per click (CPC) for a search ad in 2022 ranges between $2 and $4, with Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement owning the highest average CPC, between $6 and $8 per click.
Click-through rates for these industries tend to run …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
