Commentary

Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic

Each percentage point of search market share -- valued at $1.2 billion -- continues to shift how technology reshapes digital in unexpected ways, says Jim Yu, BrightEdge founder.

Google still dominates search. The data generated by the BrightEdge Generative Parser (BGP) helps marketers keep informed with changes in Google Search …

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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