In TikTok's most recent attempt to attract the entertainment industry, TikTok Spotlight invites brands to tap into fan communities while simultaneously promoting films, TV … Read the whole story
Gamescom will take place August 21-25 in Cologne, Germany. TikTok will contribute to the event via an IRL activation with two livestreaming rooms. Read the whole story
The Interactive Advertising Bureau, Chamber of Commerce and other organizations are backing ecommerce platform Shopify's argument that it can't be sued in California over … Read the whole story
"Meta has a First Amendment right to use its platform to promote views it finds congenial and to refrain from promoting views it finds … Read the whole story
What's next? Will the fossil fuel industry sue the IAE for its greenwashing prevention initiatives? Will they sue Ad Net Zero? Will the Heritage … Read the whole story
No sooner did the "TV Blog" lament the lack of chimp-based content so far in 2024 than a new chimp docuseries appears on the … Read the whole story
Sony and other legacy media companies are not interested in taking on large cable TV networks groups that desperately need to transition more into … Read the whole story
Google made changes to its Local Services Ads this week. One feature will automatically select profile photos to display in ads and the other … Read the whole story
A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message of Smokey Bear through new PSAs. Read the whole story
LinkedIn is inviting brands to sponsor newsletters created by other users or any newsletter published on their company page as a single image ad … Read the whole story
The new "Playboy" annual will contain the features that once defined the magazine - and some new ones. Read the whole story
Apple on Thursday announced changes to its App Store after the European Union accused the iPhone maker of breaking EU landmark new digital rules. Read the whole story
The venerable magazine and two newsletters will be replaced by a streamlined product. Read the whole story
After influencing the WFA to discontinue the Global Alliance for Responsible Media via a recent lawsuit, X is de-prioritizing ads on its platform by … Read the whole story
Rapid change, social anxiety and complexity instill fear or flight in people, all making it hard for them to be optimistic. But why does … Read the whole story
"No small group should be able to monopolize what gets monetized," X CEO Linda Yaccarino tweeted following a report published by "Business Insider" that … Read the whole story
A Google ad-targeting option came under fire when it was reported that Google assisted Meta in targeting Instagram ads to teens on YouTube, about … Read the whole story