The 2024 Olympics kick off Friday in Paris as more than 10,000 athletes compete in 320 events across a 19-day period. Read the full story by Laurie Sullivan
The incredible story of Snoop Dogg continues with the news that he will be carrying the Olympic torch on its journey to Paris. Read the full story by Adam Buckman
It's a matter of months, not years, of campaign spending, because the biggest factor now is what happens organically in the political news cycle leading up to an election. Read the full story by Joe Mandese
For many, President Biden's live, televised farewell speech on Wednesday night was moving and historic. Read the full story by Adam Buckman
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised an an eye-popping $140 million in just a few days from small - not billionaire - donors. Read the full story by Wayne Friedman
The ascension of Harris recalibrates the battle, from the thrilla in vanilla (though Trump also puts some orange tones in there) to a fight between what's perceived as backward- and … Read the full story by Barbara Lippert
Kamala Harris has the super powers necessary to beat Trump: She's the underdog; people underestimate her; she's tenacious, and she's on the right side of a binary choice about our … Read the full story by Joe Mandese
Maybe politics is headed toward boring. Maybe not. Either way, brands beware. Brands should to take a step back from activist politics and causes. Not abandon important values, but embrace … Read the full story by J. Walker Smith
The ad positions her as just the warrior we need to lead the country into the future. In the ad, Trump gets smacked around pretty good. Read the full story by Richard Whitman
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NBCU and Amazon Prime Video - 11-year agreements totaling $77 billion. Read the full story by Wayne Friedman
That's what Kinesso Commerce says its new "ShopNow" creative units will enable over time, beginning with digital video across the open web, social media, etc. Read the full story by Joe Mandese
The multi-talented singer/songwriter hyphenate has emerged with yet another creative role: advertising copywriter and co-director. Read the full story by Barbara Lippert
Advertisers tapping into retail media networks are struggling with performance, data and metrics - mainly because methods are inconsistent, making comparisons across RMNs and other media platforms challenging. Read the full story by Laurie Sullivan
The Interactive Advertising Bureau is among a broad array of groups to express concerns that the bill would limit free speech online. Read the full story by Wendy Davis
That's based on remarks IPG chief Philippe Krakowsky made during the holdco's Q2 earnings call this morning. Other big topics: retail media, commerce, AI and health. Creative, not so much. Read the full story by Joe Mandese
If the agencies are sold off, CEO Philippe Krakowsky explained, it would be part of a broader asset remix at the firm, which is also ramping up a new principle … Read the full story by Steve McClellan
Yelp's features and updates - aimed at national advertisers and businesses with multiple locations - began rolling out Tuesday. Read the full story by Laurie Sullivan
On Monday, Google said it will scrap its years-long efforts to eliminate third-party cookies on Chrome, and will give users a choice on how and when to protect their privacy. Read the full story by Laurie Sullivan
Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach. Read the full story by Joe Mandese
In this masterly spot, the spoken line is matched with an equally artful image. Read the full story by Barbara Lippert
The agreement, part of Informa's $1.5 billion bid for Ascential, would pay Ascential shareholders the net proceeds of Hudson MX's sale if it closes before Ascential is acquired by Informa. Read the full story by Joe Mandese
June's expansion was driven primarily from smaller ad categories, as the top 10 only increased their spending 1.3% vs. 9.4% for all other categories. Read the full story by Joe Mandese