Made-for-advertising sites can account for a significant portion of open web programmatic budgets so advertisers and need to audit retail media network ad buys to understand what, if any off-site placements are ending up there.

Everybody has heard the Peter Drucker quote, "Culture eats strategy for breakfast," but do we really believe it? How hard do we work to put this insight into practice? Do we even know what culture means?

The only thing more volatile than the stock market value of Trump Media has been its delivery of unique users, which are the basis for its nascent ad market value.

Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach.

Maybe politics is headed toward boring. Maybe not. Either way, brands beware. Brands should to take a step back from activist politics and causes. Not abandon important values, but embrace them as a way of operating rather than as the crux of positioning or communicating.

Eight in ten ad execs are recommending the medium in the media plans for next year, and four in ten consider it an extension of their TV plans.

The lesson of New Coke is that there often comes a time when we must let go. It's true in everything, from business to careers to politics. With that must come the discipline of failing up -- test, learn, revise. And sometimes, let go.

It was bound to happen, but this week I finally got my first pitch for a story about "multi-retailer attribution" model.

For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are pretty old school when it comes to the process, relying on spreadsheets -- not even dashboards.

The best thing about marketing is also the biggest challenge facing marketers: the next big thing. There is a constant search in marketing for the next big thing. In everything. Consumer trends. Digital developments. Research methods. Predictive analytics. Micro niches. Growth markets. Creative approaches. Technology applications. New media. And now, AI. Marketing is hard. Good ideas are hard to come by, and competitors catch up fast. Habits are hard to break, and consumers won’t pay attention, can’t remember or don’t care. Pricing is always under pressure, even as costs keep rising. No surprise, then, that most …