- In Sputtering Luxury Climate, Olympics Boost Ralph Lauren
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2024
The company managed a slight gain in sales for the quarter whi ...
- With Struggling Sales, ThredUp Debuts New AI Shopping Tools
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
The pioneering resale platform says the new tech represents a giant st ...
- Not Just Cute: Carter's Babies Do More Than Smile For The Camera
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
In its first work from Mischief, the children's apparel brand heads ...
- Wendy's Launches Collab With Gen Z Brand Lonely Ghost
Marketing Daily, Teresa Buyikian - Wednesday, July 31, 2024
The sauce-themed collection contains a heavyweight sweatshirt with "Got the Sauce" emblazon ...
- Target Tries First Denim Take-Back Event
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
The retailer is offering 20% off new jeans to people participating ...
- Bella Hadid Distances Herself From Adidas Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 30, 2024
Hadid says in advance of the campaign release she had no knowled ...
- Primark Speeds Up Expansion In South, Midwest
Marketing Daily, Sarah Mahoney - Monday, July 29, 2024
The fast-growing Irish retailer plans to open stores in Michigan and Flori ...
- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Fila Celebrates 'Bellissimo,' Revamps Classic Apparel
MAD, Fern Siegel - Tuesday, July 16, 2024
Sid Lee produced the creative, positioning Fila as celebrating a zest f ...
- Vera Bradley Taps Zooey Deschanel
Retail Insider, Sarah Mahoney - Wednesday, July 17, 2024
The brand hopes to revive sagging sales with updated bags and ...
- Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
Retail Insider, Sarah Mahoney - Wednesday, July 10, 2024
The North Face, Levi's, Madewell and Patagonia get borderline passing grades ...
- David's Bridal Adds Shapewear
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2024
The retailer is offering a new collection aimed at making the B ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Sanpellegrino Partners With Designer Kenny Flowers For 'Swimfruits' Swimwear Collection
Marketing Daily, Danielle Oster - Wednesday, June 26, 2024
The collection was designed to reflect the brand's fruity flavor roster. ...
- Nike Sued For Misleading Investors When It Touted D2C Strength
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
The class-action suit says the athletic shoe giant misrepresented its success ...
- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Coors Light Cools Down Soccer Fans With New Chill Jersey
Marketing Daily, Teresa Buyikian - Wednesday, June 19, 2024
As temps heat up across the country, Coors Light has a "Chil ...
- Saucony Seeks Surer Footing, Taps Havas Vet As CMO
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Wolverine World Wide names Joy Allen-Altimare, hoping to stem steep sales decli ...
- Ralph Lauren Reveals Team USA Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 18, 2024
The brand worked very closely with the athletes and the Olympics, sa ...
- Summer Merch Drop Arrives At Shake Shack
Marketing Daily, Teresa Buyikian - Friday, June 14, 2024
Branded collection features a graphic T-shirt, an oversized forest green cotton bo ...
- Nike Skips 'Be True' Pride Collection For First Time In 12 Years
Marketing Daily, Danielle Oster - Wednesday, June 12, 2024
Nike's pullback follows some anti-trans reactions targeting the brand last year aft ...
- Spekk Named AOR, Social-Search For Desmond & Dempsey
Accounts on the Move, Fern Siegel - Monday, June 10, 2024
Spekk's remit is to increase the client's market share in the U. ...
- Zendaya Stars In On's New Movement-Focused Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2024
The "Dune 2" star demonstrates just how far the red-hot running bra ...
- In Shakeup, VF Names New President At The North Face
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2024
Facing declining sales and investor pressure, the apparel company taps Caroline Bro ...
- REI Co-op: 'The Enemy Is Autopilot'
Retail Insider, Sarah Mahoney - Wednesday, June 5, 2024
The outdoor retailer is kicking off a multiyear expansion of its ongoi ...