- Smokey Bear Celebrates 80th Anniversary
Marketing Daily, Danielle Oster - Friday, August 9, 2024
A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...
- Words Behind Strategies At Google, Meta To Protect Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2024
A Google ad-targeting option came under fire when it was reported th ...
- Kamala's Cackles Raisin' Hackles
TVBlog, Adam Buckman - Thursday, August 8, 2024
Fun-loving Kamala Harris apparently enjoys a good laugh, but the GOP ...
- Google Pulls Gemini AI Spot From Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 4, 2024
"It's unclear who the test audiences were, but they likely did n ...
- BLK Teams With Michelle Obama's When We All Vote Initiative
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
Dating and lifestyle app BLK, which focuses on the Black community, team ...
- Amazon Ad Revenue Climbed To $12.8B In The Latest Quarter
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Advertising has emerged as one of the biggest profit generators, Amazon sa ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming Ads
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
The Trade Desk has inked a major deal for its open-source identi ...
- Bella Hadid Distances Herself From Adidas Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 30, 2024
Hadid says in advance of the campaign release she had no knowled ...
- Kia Launches Olympics Effort For Carnival
Marketing Daily, Tanya Gazdik - Monday, July 29, 2024
With such a large viewing audience, the 2024 Summer Olympics is t ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2024
Generative AI has been taking a lot of heat lately for wh ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Amazon Ads Pitches SMBs That Don't Sell On The Platform
MAD, Steve McClellan - Thursday, July 25, 2024
In addition to the health and fitness industries, Amazon Ads aims ...
- Firearm Safety 'Pause To Heal' PSA Seeks To Spread Awareness Of Red Flag Laws
Marketing Daily, Danielle Oster - Thursday, July 25, 2024
A new PSA campaign seeks to spread awareness of red flag la ...
- Hyundai Sponsors Olympics, Launches Two Brand Efforts
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 26, 2024
Hyundai is launching two campaigns during the Olympics. ...
- The New Agile Political Media Campaign Cycle
Red, White & Blog, Joe Mandese - Friday, July 26, 2024
It's a matter of months, not years, of campaign spending, because t ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- Mary Tyler Moore: Comedy Icon's Health Activism Still Resonates
Marketing Daily, Les Luchter - Wednesday, July 24, 2024
The diabetes activist legacy of late actress Mary Tyler Moore popped ...
- Alanis Morissette Calls Out 'Ironic' Cell Phone Realities For UScellular
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
To promote its message on the importance of real-life connections and ne ...
- Eggo Teams Up With Two Rivers To Waffle-ify Morning Coffee
Marketing Daily, Danielle Oster - Wednesday, July 24, 2024
Two Rivers Coffee has teamed up with Kellanova's Eggo brand to relea ...
- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- Hasbro Wins With 'Furby Wuz Here' Glitter Blitz
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Toy company uses TikTok, lava lamps and disco balls to party wi ...
- Michelob Ultra Launches Team USA Campaign For Olympic, Paralympic Games
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
Michelob Ultra's "Summer of Team USA" features member athletes of the Te ...
- Meta Automatically Suggests Offers In Ads
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Meta is introducing a new hands-off way for marketers to include a ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket List
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
Reality TV star, on-air host and sportswriter West Wilson and Captain Morg ...