- TikTok Makes It Easier For Film, TV Brands To Reach Fans
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
In TikTok's most recent attempt to attract the entertainment industry, TikTok Spotlig ...
- 'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The venerable magazine and two newsletters will be replaced by a streamlin ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Fox Wraps Upfront: Boosts Price, Volume
Television News Daily, Wayne Friedman - Wednesday, July 31, 2024
Fox delivered year-over-year growth in linear and digital ad commitments, as we ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Take One: Beverly Hills Agency Offers Email Tool For SMBs
Email Insider, Ray Schultz - Friday, July 26, 2024
The Chambers Group uses AI technology to help clients leverage its consum ...
- Xbox's Controller Designed By 'Deadpool' Has 'Got Back'
Marketing Daily, Danielle Oster - Friday, July 19, 2024
Xbox's global promotional sweepstakes will award one gamer the chance to g ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Ticketmaster Partners With Shazam For 'Music Finds You'
Marketing Daily, Danielle Oster - Wednesday, July 17, 2024
Ticketmaster touts its expanded suite of integrated features connecting artists and f ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, July 17, 2024
A Hub Entertainment Research study finds 19% of respondents "might/might not" ha ...
- Rhetoric And Vitriol Are Too Ingrained To Tone Them Down
TVBlog, Adam Buckman - Wednesday, July 17, 2024
Few will heed the pleas to tone down the TV talk-show ang ...
- CAA Launches Media & Entertainment Partnerships Department
Marketing Daily, Danielle Oster - Friday, July 12, 2024
Disney, Marvel, and NBA marketing veteran Libby Bush leads the new divis ...
- Q2 Streaming Originals Sink As Usage, Penetration Climb: Study
Television News Daily, Wayne Friedman - Monday, July 15, 2024
Daily usage for nearly all streamers rose for most streamers - includi ...
- Physical DVD Rentals Are Really Over: Is Linear TV Next?
TV Watch, Wayne Friedman - Monday, July 15, 2024
In the wake of Chicken Soup for the Soul Entertainment moving in ...
- Fewer Streaming TV Commercial Interruptions - But Tougher Ad Breaks?
TV Watch, Wayne Friedman - Tuesday, July 9, 2024
The silver lining - which may not be much of a positi ...
- Paramount Global, Skydance To Merge In $8B Deal
Television News Daily, Wayne Friedman - Monday, July 8, 2024
National Amusements will get $2.4 billion in cash, and non-voting shareholders wi ...
- Ticketmaster Notifies Customers About Data Breach
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 30, 2024
The company has confirmed that hackers who pulled off last month's brea ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- Confessions Of A Former TV Viewer
TVBlog, Tess von Brachel - Monday, July 1, 2024
I can only characterize my relationship with TV as confounding, albeit short-live ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- Why The Tonys And Emmys Struggle For Ratings
TVBlog, Adam Buckman - Thursday, June 20, 2024
While the Tonys and Emmys award achievements in two very different medi ...
- WhatsApp Campaign Tells Harrowing Escape Story, Wins Entertainment Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Grand Prix awards were also given in the entertainment sports (Xbox Gam ...
- Chuck E. Cheese Navigates Balance Between Marketing To Kids -- And Adults
QSR Insider, Teresa Buyikian - Tuesday, June 18, 2024
"It's still tricky to talk to our core audience, three- to nine-year-old ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, June 6, 2024
Companies that make content are nowhere near the top of the li ...
- Pinterest Launches 'Hidden Healing Fund' With Showtime/MTV Studios
MediaDailyNews, Colin Kirkland - Friday, May 31, 2024
In recognition of Mental Health Awareness month, Pinterest has a announced t ...
- Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
TV Watch, Wayne Friedman - Monday, June 3, 2024
WBD is participating in assorted bundling partnerships and entertainment bundling. With a ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Charter, Paramount Ink TV Carriage Deal - Including Paramount+
Television News Daily, Wayne Friedman - Friday, May 24, 2024
Following the groundbreaking TV network/streaming carriage deal with Walt Disney, Charter Communicatio ...