- Smokey Bear Celebrates 80th Anniversary
Marketing Daily, Danielle Oster - Friday, August 9, 2024
A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...
- Restaurants Embrace Back-To-School Meal Deals
Marketing Daily, Teresa Buyikian - Wednesday, August 7, 2024
This year, QSRs and fast-casual restaurants are rolling out back-to-school meal deal ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- GenX Diners Value Experience Over Price, Convenience: Study
QSR Insider, Teresa Buyikian - Wednesday, August 7, 2024
A new study finds over a third of diners are often disappoint ...
- IHOP Brings Back All You Can Eat Pancakes For Back-To-School Season
Marketing Daily, Teresa Buyikian - Friday, August 2, 2024
"IHOP has strategically situated All You Can Eat around back-to-school to he ...
- Google Makes Wix Its First Gemini For Workspace Partner
Performance Marketing Insider, Laurie Sullivan - Monday, August 5, 2024
Generative AI has helped companies push the boundaries of innovation and performanc ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Fat Tire Goes Off The Wall With New Vans Summer Collaboration
Marketing Daily, Teresa Buyikian - Thursday, July 25, 2024
Fat Tire beer captures that 80s nostalgic feel in the designs ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
- The Choice Is Clear For This Wisp Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 25, 2024
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Chick-fil-A Offers Rewards, Merchandise For Consumers Who 'Eat Mor Chikin'
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
The mischievous bovines are back to promote their favorite brand with n ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- Think Before You Brand
Marketing Insider, Tommy Henvey - Friday, July 19, 2024
When rebranding legacy brands, don't deny your brand's history -- and maximi ...
- Meta Automatically Suggests Offers In Ads
MediaDailyNews, Colin Kirkland - Tuesday, July 23, 2024
Meta is introducing a new hands-off way for marketers to include a ...
- Forget Coupons - QSR Club Members Get The Most For The Money
QSR Insider, Teresa Buyikian - Wednesday, July 24, 2024
It's the summer of the meal deal and membership is where it ...
- Captain Morgan Helps Consumers 'Slice' States From Travel Bucket List
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
Reality TV star, on-air host and sportswriter West Wilson and Captain Morg ...
- Karlie Kloss Finds Her Way To Wellness In Thorne Campaign
Marketing Daily, Les Luchter - Monday, July 22, 2024
"My way is starting calm," Kloss says while shown practicing yoga ...
- Bending Spoons Acquires Digital Publishing Platform Issuu
Publishers Daily, Ray Schultz - Sunday, July 21, 2024
More than one million creators and marketers now use the Issuu platf ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- GenAI For Super-Size Brands: MessageGears Links Up With Snowflake
Email Insider, Ray Schultz - Tuesday, July 16, 2024
The integration with Snowflake Cortex AI will enable users to auto-generate cust ...
- Google Parent Looks To Acquire Cybersecurity Firm In Biggest Acquisition Ever
MediaDailyNews, Laurie Sullivan - Sunday, July 14, 2024
Cloud businesses like Wiz support brands and agencies across advertising and marketi ...
- Follow The Bounce: Some Of The Worst Bounceback, Click Rates Are In Marketing
Email Insider, Ray Schultz - Friday, July 12, 2024
Delivery and response have improved overall, Selzy reports, with some sectors doi ...
- Nissan Gets New Head Of Marketing Operations
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2024
Jeff Pope joined Nissan in 2006 after spending 11 years at Fo ...