- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...
- Engine Digital Names Design, Strategy Executives
People on the Move, Fern Siegel - Thursday, August 1, 2024
Both executives will be based in the agency's Vancouver office. ...
- Liquid Advertising Promotes Bishop to SVP, Global Strategy
People on the Move, Fern Siegel - Thursday, July 25, 2024
The appointment dovetails with the agency's growth, working with top gaming stud ...
- IPG Explores 'Strategic Alternatives' For Huge, R/GA
MAD, Steve McClellan - Wednesday, July 24, 2024
If the agencies are sold off, CEO Philippe Krakowsky explained, it wou ...
- Publicis Creative Adds Three To Executive Team
MAD, Steve McClellan - Tuesday, July 23, 2024
Tiffany Edwards joins as EVP of integrated growth and business acceleration f ...
- Belt To Head Strategy For Mother Design
People on the Move, Fern Siegel - Thursday, July 18, 2024
Sam Belt joins from Nike, where she was director of strategy, Glob ...
- Jensen Rejoins Momentum Worldwide To Lead Partnership Strategy
People on the Move, Fern Siegel - Friday, July 5, 2024
Previously, Jensen was head of brand and experience at Eterneva. ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Olaye To Head Client Strategy For Hero Digital
MAD, Fern Siegel - Monday, June 24, 2024
Previously, Olaye served as senior vice president-managing director, strategy at R/GA. ...
- LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 19, 2024
CMOs in the B2B marketing space strongly believe what they do tod ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Barbarian Promotes Hayes To Executive Director Strategy
People on the Move, Steve McClellan - Wednesday, May 15, 2024
Digital creative agency Barbarian, part of Cheil Worldwide, has promoted Jo Hayes ...
- Robertson Named Chief Strategy Officer, David&Goliath
MAD, Fern Siegel - Monday, May 13, 2024
Robertson will handle strategic development and new business opportunities. ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
MAD, Steve McClellan - Thursday, May 9, 2024
Based in New York, Cortizo-Burgess will report to global CEO Rick Acampo ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Brunner Partners With HIRI To Up Strategy, Marketing To Home-Improvement Industry
MAD, Fern Siegel - Wednesday, May 1, 2024
The agency will deliver building product marketing insights to benefit HIRI memb ...
- Rozelle Heads Strategy For Hero Digital
People on the Move, Fern Siegel - Tuesday, April 30, 2024
Rozelle has 20 years experience in business transformation strategy, leading client grow ...
- Suzi Watford Named Chief Strategy Officer At 'The 'Washington Post'
Publishers Daily, Ray Schultz - Thursday, April 25, 2024
Watford will work with leadership on vision and priorities in this n ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Crowley Heads Strategy For Fuse Create
People on the Move, Fern Siegel - Monday, April 15, 2024
This is a new role for the Toronto, Canada, agency. ...
- Defining Success: Three Ways To Improve Your Marketing Effectiveness Strategy
MAD, Marina Stuefer - Monday, April 8, 2024
Defining success is overlooked or rushed by many marketers. The process ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Inizio Evoke Appoints DiSalvo Chief Strategy Officer
People on the Move, Fern Siegel - Friday, April 5, 2024
DiSalvo joins Inizio Evoke from McCann Health. ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Tsang Promoted To Chief Strategy Officer, Ready Set Rocket
People on the Move, Fern Siegel - Thursday, March 21, 2024
Tsang joined RSR in 2012 as an intern and has held sever ...