by Wayne Friedman on Aug 9, 8:00 AM
Sony and other legacy media companies are not interested in taking on large cable TV networks groups that desperately need to transition more into the streaming world.
by Wayne Friedman on Aug 8, 9:00 AM
HBO is a brand name that was removed from a newly created streaming service in May 2023. Should it return -- in some form?
by Wayne Friedman on Aug 7, 8:00 AM
Around 55% of programmatic advertisers are spending less than $5 million overall for the entire 17-day event, according to The Trade Desk.
by Wayne Friedman on Aug 6, 8:00 AM
Paramount Global and Warner Bros. Discovery followed the stock market Monday, with respective declines of around 3%.
by Wayne Friedman on Aug 5, 11:26 AM
Walt Disney, Fox Corp. and WBC, under a joint venture, hope to pull in a significant number of sports-focused fans -- around 5 million in the near term after its launch this fall.
by Wayne Friedman on Aug 2, 8:00 AM
"Deadpool & Wolverine" - a monster hit with a $211 million domestic opening - is now the best opening ever for an R-rated theatrical movie.
by Wayne Friedman on Aug 1, 8:00 AM
Better comparisons are needed when evaluating streaming/TV packages than comparing to our increasingly old-school cable/satellite/telco pay TV bundles.
by Wayne Friedman on Jul 31, 8:00 AM
A PwC study found that younger sports audiences spent $70 more on sports tickets than older fans -- despite having 20% lower income.
by Wayne Friedman on Jul 30, 9:00 AM
Guggenheim projects Nexstar's core advertising will be around 29% of its total revenue in 2024 -- dramatically down from the company's near 80% share in 2008-09.
by Wayne Friedman on Jul 29, 9:08 AM
Analysts believe Netflix's scale and high-quality, in-demand content will help it to move up quickly in ad revenue.