Neal Zuckerman

Neal Zuckerman is a Senior Partner and Managing Director in the New York office of the Boston Consulting Group. He is also the head of the firm's Media Practice globally. In his individual practice, Zuckerman has worked extensively in the media, entertainment, and communications industries across newspapers, magazines, television, radio, digital pure-plays, and b2b media, with particular depth in driving transformation of traditional media companies into sustainable, digitally-focused businesses. This work brings him in partnership with the CEOs, boards of directors, and senior executives of many of the media companies affected by and leading changes to our industry.

He is deeply engaged in developing the firm's intellectual capital on the media industry. Zuckerman has co-authored a number of perspectives dealing with timely issues: "The New News on Print Media Transformation"; "Branded Content: Not your Father's Advertorial"; "The Programmatic Path to Profit for Publishers"; "Beauty Books: Meeting More Demanding Print Advertisers' Needs"; "Follow the Surplus: How U.S. Consumers Value Online Media"; "Transformation in Print Media"; and "The CMO's Dilemma".

Zuckerman has also worked in a variety of not-for-profit media environments as pro and "low" bono investments by the firm, to include support for National Public Radio, the Columbia Journalism School, the Time's Up movement, the National Geographic Society, and Charity Navigator.

Prior to joining BCG in 2006, Zuckerman worked for Time Warner, as head of strategy for Time Inc.'s corporate sales group and as an Executive Director in Time Warner's Strategic Planning group. In the latter role, he engaged in business development for a variety of units across the company, including film production, mobile content, and ad sales departments. Prior to Time Warner, Zuckerman was a senior associate at McKinsey & Co, working predominantly for legacy media companies.

Zuckerman holds a BS in European History from the United States Military Academy and an MBA from Harvard Business School. After graduating from West Point, Zuckerman served for 6 years on active duty as a helicopter pilot, executive officer and company commander in South Korea and Fort Carson, Colorado.

As a proud New Yorker, Zuckerman is involved in civic causes in the New York area. He is on the board of New York State's Metropolitan Transportation Authority (a $17B public authority) as a representative of Putnam County, serving on the MTA's Audit, Finance, Corporate Governance, Metro-North, Long Island Railroad, and Capital Program Committees. He is also a member of the board of the New York League of Conservation Voters, a trustee of the Desmond-Fish Library and a member of the Town of Philipstown's Planning Board.

Public Radio has played a special role in Zuckerman's professional and personal life. He was first introduced to public radio in 1992 when stationed at Fort Rucker, Alabama, in the pre-Internet era. WTSU, Troy State Public Radio, was his source of news when living in a remote portion of Alabama during flight school. He then served as a DJ at KRCC, Colorado Springs, hosting a Tuesday late night "freeform" music show. When he returned to New York, he served on WNYC's Community Advisory Board from 2000-2006, with the final two years as its chair. And he has worked with NPR since 2012 as a consultant and advisor on strategic, financial and governance topics in support of 3 board retreats (2012, 2015, 2018). He is a loyal listener to WNYC and WFUV in New York and KRCC in Colorado Springs.