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This image released by Disney/Pixar shows, from left, Sadness, voiced by Phyllis Smith, Joy, voiced by Amy Poehler, Disgust, voiced by Liza Lapira, Fear, voiced by Tony Hale and Anger, voiced by Lewis Black, in a scene from Inside Out 2. Pixar/AP/Disney/Pixar hide caption

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Pixar/AP/Disney/Pixar

The marquee at The Grove theater in Los Angeles announces the opening of Barbie in July 2023. Valerie Macon/AFP via Getty Images hide caption

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Valerie Macon/AFP via Getty Images

Can movie theaters sustain the 'Barbie boost'?

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People walk by the AMC 34th Street theater on March 5, 2021, in New York. AMC Theaters, the nation's largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle will cost a dollar or two more, while seats in the front row will be slightly cheaper. Evan Agostini/Invision/AP hide caption

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Evan Agostini/Invision/AP

Regal Cinemas says it will reopen its U.S. theaters next month. A closed box office is seen here in Los Angeles in June after theaters were closed due to the pandemic. Frederic J. Brown/AFP via Getty Images hide caption

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Frederic J. Brown/AFP via Getty Images

Should texting be allowed at some movie screenings? Brand New Images/Getty Images hide caption

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Brand New Images/Getty Images

Clash Of The Screens: Should Movie Theaters Allow Texting? AMC Says Maybe

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Officials stand by the scene outside a movie theater where a man opened fire on filmgoers Thursday in Lafayette, La. At least two were fatally wounded and seven others injured before the gunman killed himself. Lee Celano/Reuters/Landov hide caption

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Lee Celano/Reuters/Landov

Tyler Hines (from left), Jaden Bautista, Eric Apfelbaum, and Justin Bautista play Minecraft together for the Super League Gaming event at Regal Cinemas on Monday in New York City. The players were able to build their own creations in Minecraft and battle each other while connected to the large movie theater screen. Adam Wolffbrandt/NPR hide caption

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Adam Wolffbrandt/NPR

Theaters that call themselves 4-D use lights, moving seats, fog and even sprays of water and air to give moviegoers a unique experience — one they hope audiences will consider worthy of higher ticket prices. Ernesto López Ruiz/Courtesy of CJ E&M America hide caption

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Ernesto López Ruiz/Courtesy of CJ E&M America

Movie Theaters Hope To Add Another Dimension To Their Profits

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