News

Polestar 2 wheel highlighting brake calliper in Swedish gold

The history of Swedish gold and its significance to Polestar

Swedish gold, or "guld" in Swedish, isn’t a term you’ll find in everyday conversation, but its roots run deep. A colour that evokes images of warmth, wealth, and an unmistakable Scandinavian charm. In this article, we'll journey through the fascinating origins and evolution of Swedish gold, exploring how it has been woven into the fabric of Swedish life and Polestar.

Polestar Space from the outside in the evening

The architecture of Space

The automotive showroom has undergone a revolution. The once generic architecture, with its focus on trade and unabashed masculinity, has transformed into something altogether more welcoming. The retail space is no longer designed for number crunching hard sells. Today’s car showrooms are spaces imagined entirely for the purpose of the more elusive yet priceless act of brand building. For Polestar – a marque without heritage, born into the electric age, and operating a digital-first model – the physical retail space plays a pivotal role in introducing, educating, and exciting the public. And so, the concept had to be pitch perfect from the start.

Polestar 2 charging outside Polestar HQ in Gothenburg

Battery power: Here are some of the world’s greatest EV charging spots

The battle cry of people who don’t quite understand electric driving is often something to do with being unable to charge when and where you need to. Of course, EVs don’t work for everyone all the time just yet, but with some careful planning, and a little bit of imagination you’ll be amazed just how far you can go on battery power. 

Polestar Concecpt BST at Goodwood stand

What makes a car a sports car: The defining traits

When you hear the term "sports car," what comes to mind? Is it the image of a sleek, powerful machine zooming down an open road, the flashy and bold colour that your everyday car could never pull off? For us car enthusiasts, sports cars represent the pinnacle of driving pleasure. But what exactly makes a car a sports car? Let's dive into the defining traits that separate sports cars from the rest of the pack.

Alicia VIkander interviewed on a chair.

Time, luxury, and dollhouses: an interview with Alicia Vikander

Passion, care, and time. Characteristics that can define the creation of a luxury product. Or a work of art. Or a performance. Characteristics that also define the approach of both Polestar and Alicia Vikander. We sat down with the Academy Award-winning actor to discuss minimalism, time, and the lasting impact of interior design magazines.

Polestar 2 in a square in Berlin

One Charge Challenge: Berlin, Germany

One Polestar 2. One fully-brimmed battery. One day to explore the sights, sounds and smells of Germany’s capital city, as it plays host to one of the biggest sporting competitions of the year. It’s time to stock up on Haribo and join us on this fully-charged road trip.

Rendering of Polestar Concept BST on track

Polestar Concept BST: Everything you need to know

All great performance cars are born out of passion, not necessity. They are objects of desire, with a singular purpose: pure driving pleasure. Every Polestar is special and thrilling to drive in its own unique way, but for those who want to be at the absolute bleeding edge of performance, we have BST.

Polestar 2 driving at the 1000 Migliga Green

Polestar 2 becomes the first Swedish car to win 1000 Miglia Green

A crown jewel in Italy's already star-studded racing lineup, the Mile Miglia has been attracting motorsport royalty for the best part of a century. Famed for its distance, beauty, and mountain passes, this 1,000-mile race pits both driver and car against not just the clock but some of the most challenging roads on the racing calendar. So, what happens when you enter a Polestar 2 in the competition's all-electric edition?

Polestar 3 hits the road: First deliveries to customers

Excitement is in the air as Polestar celebrates a significant milestone: the first customer deliveries of the highly anticipated Polestar 3. Its arrival on the roads marks a new chapter in Polestar’s journey towards a sustainable, electrified future.

Polesar 4 driving down a road

ELI5: What happens when I press the accelerator in an EV?

While many people’s decision to buy an EV stem from a desire to be more eco-friendly, the true EV experience is about instant acceleration, seamless power delivery, and a whole new way to enjoy driving. But what really happens when you press the accelerator in an EV? And why can’t ICE cars keep up?

Artist Emily Medbury stands in an outdoor space surrounded by concrete walls, looking up to the sky.

Circularity through the power of art: Meet Emily Medbury

In collaboration with Polestar, Melbourne-based artist Emily Medbury has created and unveiled the Re:Purpose Collection. Comprising of three bespoke sculptures, the piece stands as a powerful testament to the principles of circular design, innovative thinking, and celebrates the sustainable design elements of the Polestar 3.

Polestar 3 in front of residential street in central Madrid

What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.

Polestar 3 in Jupiter on the streets of Madrid.

Experiencing the sound system of Polestar 3

Great audio is an indisputable part of a good road trip. In a sense, it’s the driver’s fuel. From our early beginnings, we’ve aimed to make the moments behind the wheel of a Polestar some of the best of the day, with a driving experience that encourages taking the long route home. What completes the experience is Dolby Atmos®.

Polestar 5 sits in the middle of crash test facility surrounded by lights

From concept to car: Crash testing an 800hp+ EV

Can an EV supercar still be safe? Crash testing the Polestar 5.

Aerial view of 2 Polestar 3s in remote Spanish village.

This Polestar 3 exterior colour tops the list

Choosing a colour is one of the most enjoyable decisions when getting a new car. That’s not to say it’s easy. Especially when you have to choose between stunning, ravishing, and equally striking. Although choosing from the curated colour palette for Polestar 3 probably wasn’t easy, the public has spoken. With a staggering 39 percent, one exterior colour tops the chart of configurated cars.