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Fan Data Deconstructed
The “forever fans” category created by our team is perfect for marketers because these are people who are engaged, not passive consumers.
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Top 5 Trends in Sports Tech 2024
Thanks to tech innovations, the world is shifting fast — not just in our daily lives but also in the sports we love.
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How Teams Personalize the Game Experience for Fans
A ticket today comes with a total stadium experience, from start to finish, and data points can fuel teams and brands to make it better.
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Unlocking a Major League Opportunity: Why Marketers Should Pay Attention to Baseball
U.S. baseball may outweigh everyone. Here’s why marketers should pay attention.
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The Local Sports Media Business Model is Shifting as Fandom Grows
There are five trends that both sports fans and advertising executives should note if they want to prepare for this expanded sports broadcasting model.
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Innovation Is Elevating US College Sports Globally
College sports are experiencing a popularity boom, not only in America but across the world.
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The Power of Sports Sponsorships
Brands of all sizes can get involved with this powerful and valuable marketing strategy.
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Technology Is Changing the Way We Interact With Sports
Technology is set to affect how athletes train, companies market, fans follow their favorite teams, games are broadcast and even how players interact with their followers.
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How Brands Can Approach Sports Advertising
Many of the developments hitting the sports world are creating new distribution paths which, rather than posing a threat to advertising, can open up new avenues for client interaction and brand recognition.
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