Privacy Information

Salesforce, Inc. and/or its affiliated entities are responsible for the processing of your Personal Data as described in this Privacy Statement, unless specified otherwise, and act as the controller of such Personal Data. A list of Salesforce’s affiliates can be found in the List of Subsidiaries section of Salesforce’s most recent Form 10-K, available under the SEC Filings tab by selecting the “Annual Filings” filter on the page located here. This Privacy Statement does not apply to the extent we process Personal Data in the role of a processor or service provider on behalf of our customers, including where we offer to our customers various products and services through which our customers (or their affiliates): (i) create their own websites and applications running on our platforms; (ii) sell or offer their own products and services; (iii) send electronic communications to others; or (iv) otherwise collect, use, share or process Personal Data via our products and services. For detailed privacy information related to a Salesforce customer or a customer affiliate who uses Salesforce products and services as the controller, please contact our customer directly. We are not responsible for the privacy or data security practices of our customers, which may differ from those explained in this Privacy Statement. For more information, please also see Section 10.3 below.

This Privacy Statement applies to the processing of Personal Data collected by us when you:

• Visit our websites that display or link to this Privacy Statement;

• Visit our branded social media pages;

• Visit our offices;

• Receive communications from us or otherwise communicate with us, including but not limited to emails, phone calls, texts or faxes;

• Use our products and services where we act as a controller of your Personal Data;

• Register for, attend or take part in our events, webinars, programs, trainings, certifications or contests;

• Act as or work for a service provider or supplier to Salesforce, to the extent Salesforce acts as a controller with respect to your Personal Data;

• Are employed by a customer of our products and services where your information has been shared with us in our capacity as a controller (for example, during the contracting process);

• Participate in a Salesforce community such as that focused on open source development; or

• Participate in surveys, research or other similar data collection facilitated by us.

We also host several online marketplaces such as AppExchange, which is an online marketplace for on-demand web applications that run on the Salesforce platform and that may be provided by us or by third parties (see ), Tableau’s Extension Gallery () which offers connectors and solutions that provide additional functionality for Tableau, such as dashboard extensions, and the Slack App Directory (), which offers number applications that integrate with Slack. When applications, connectors, extensions or other solutions are provided by us and they link to this Privacy Statement, this Privacy Statement applies. When these offerings are provided by third parties, the privacy statement of the third party applies and this Privacy Statement does not.

Our websites and services may contain links to other websites, applications, platforms and services maintained by third parties. The information practices of these third parties, including the social media platforms that host our branded social media pages, are governed by their privacy statements, which you should review to better understand their privacy practices

In some circumstances, we also collect, or our partners provide us with, publicly available information which may contain Personal Data that you have published or that has been made available online. The way in which our partners collect this is detailed in their own privacy policies, available on their websites.

We may share your Personal Data as follows:

• Service providers: With our contracted service providers, who provide services such as IT and system administration and hosting, credit card processing, research and analytics, marketing, events planning, customer support and data enrichment for the purposes and pursuant to the legal bases described above in Section 5. Contracted service providers may also deliver artificial intelligence and generative artificial intelligence capabilities to analyze data, determine trends, make predictions and create AI-generated responses or other content for the purposes and pursuant to the legal bases described above in Section 5;

• Salesforce affiliates: With affiliates within the Salesforce corporate group and companies that we acquire in the future after they are made part of the Salesforce corporate group, to the extent such sharing of data is necessary to fulfill a request you have submitted via our websites or for customer support, marketing, technical operations, event registration and account management purposes. A list of Salesforce’s affiliates can be found in the List of Subsidiaries section of Salesforce’s most recent Form 10-K, available under the SEC Filings tab by selecting the “Annual Filings” filter on the page located here;

• Event sponsors: If you attend an event or webinar organized by us, or download or access an asset on our website, we may share your Personal Data with sponsors of the event. If required by applicable law, you may consent to such sharing via the registration form or by allowing your attendee badge to be scanned at a sponsor booth. In these circumstances, your information will be subject to the sponsors’ privacy statements. If you do not wish for your information to be shared, you may choose to not opt-in via event/webinar registration or elect to not have your badge scanned, or you can opt-out in accordance with Section 10 below;

• Partners: With specific partners that offer supplementary services to those provided by Salesforce, such as partners that offer sustainability resources, or that resell Salesforce services, to the extent you consent to such sharing (where required by applicable law);

• Customers with whom you are affiliated and the applicable partner responsible for access to your services: If you use our services as an authorized user, we may share your Personal Data with your affiliated customer and/or the applicable partner responsible for your access to the services to the extent this is necessary for verifying accounts and activity, investigating suspicious activity, or enforcing our terms and policies;

• Contest and promotion sponsors: With sponsors of contests or promotions for which you register in order to fulfill the contest or promotion;

• Third party networks and websites: With third-party social media networks, advertising networks and websites, so that Salesforce can market and advertise on third party platforms and websites;

• Salesforce-affiliated App Exchange partners: Specifically in relation to the AppExchange website, if you choose to interact with or use third-party tools, we may share your Personal Data with our third party partners who may contact you regarding their products or services in accordance with law or our contractual commitments;

• Professional advisers: In individual instances, we may share your Personal Data with professional advisers acting as service providers, processors, or joint controllers - including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services, and to the extent we are legally obliged to share or have a legitimate interest in sharing your Personal Data;

• Third parties involved in a corporate transaction: If we are involved in a merger, reorganization, dissolution or other fundamental corporate change, or sell a website or business unit, or if all or a portion of our business, assets or stock are acquired by a third party. In accordance with applicable laws, we will use reasonable efforts to notify you of any transfer of Personal Data to an unaffiliated third party;

• Third party accounts: In relation to Tableau, if you connect to your third party accounts through our products, we will use that information to authenticate you, enumerate the data sources available to you, download any data you request us to, and download and refresh authentication tokens or persist authentication information such as user names and passwords as necessary to continue to connect to these data; and

• Public authorities: With public and government authorities, to the extent we are compelled to disclose Personal Data to comply with our legal obligations.

We may also share aggregated Usage Data with Salesforce’s service providers for the purpose of helping Salesforce in such analysis and improvements. Additionally, Salesforce may share Usage Data on an aggregate basis in the normal course of operating our business; for example, we may share information publicly to show trends about the general use of our services.

Anyone using our communities, forums, blogs, or chat rooms on our websites may read any Personal Data or other information you choose to submit and post.

For more information on the recipients of your Personal Data, please contact us by using the information in Section 13 below.

Your Personal Data may be collected, transferred to and stored by us in the United States and by our affiliates and third-parties disclosed in Section 6, above, that are based in other countries.  

Therefore, your Personal Data may be processed outside your country or jurisdiction, including in places that are not subject to an adequacy decision by the European Commission or your local legislature or regulator, and that may not provide for the same level of data protection. We ensure that the recipient of your Personal Data offers an adequate level of protection and security, for instance by entering into the appropriate back-to-back agreements and, if required, standard contractual clauses or an alternative mechanism for the transfer of data as approved by the European Commission (Art. 46 GDPR) or other applicable regulators or legislators. Where required by applicable law, we will only share, transfer or store your Personal Data outside of your jurisdiction with your prior consent.

Our websites and services are not directed at children. We do not knowingly collect Personal Data from children under the age of 13. We do not knowingly collect Personal Data for children between 13-18 unless we have obtained consent from a parent or guardian or such collection is subject to a separate agreement with us or the visit by a child is unsolicited or incidental. If you believe we have mistakenly or unintentionally collected Personal Data of a minor without appropriate consent please contact us by using the information in Section 13 below and we will take steps to delete their Personal Data from our systems.

We may retain your Personal Data for a period of time consistent with the original purpose of collection (see Section 5 above) or as long as required to fulfill our legal obligations. We determine the appropriate retention period for Personal Data on the basis of the amount, nature, and sensitivity of the Personal Data being processed, the potential risk of harm from unauthorized use or disclosure of the Personal Data, whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation).  

After expiry of the applicable retention periods, your Personal Data will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will implement appropriate measures to prevent any further use of such data.  

For more information on data retention periods, please contact us by using the information in the Section 13 below.

10.1 Your rights

You may have certain rights relating to your Personal Data, subject to local data protection laws. Depending on the applicable laws these rights may include the right to:

• Access your Personal Data held by us;

• Know more about how we process your Personal Data;

• Rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete;

• Erase or delete your Personal Data;

• Restrict our processing of your Personal Data;

• Transfer your Personal Data to another controller, to the extent possible;

• Object to any processing of your Personal Data;

• Opt out of certain disclosures of your Personal Data to third parties;

• Know what categories of Personal Data are shared for delivering advertisements on non-Salesforce websites, applications, and services and the categories of recipients of such Personal Data;

• Opt out of the sharing of your Personal Data for delivering advertisements on non-Salesforce websites, applications, and services;

• If you’re under the age of 16, or such other applicable age of consent for privacy purposes in relevant individual jurisdictions, opt in to certain disclosures of your Personal Data to third parties;

• Not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ("Automated Decision-Making");

• Withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal; and

• Not be discriminated against for exercising your rights as described above.

Where we process your Personal Data for direct marketing purposes or share it with third parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.

Please note that Automated Decision-Making currently does not take place on our websites or in our services.

10.2 How to exercise your rights

To exercise your rights, please contact us by using the information in Section 13 below. Your Personal Data may be processed in responding to these rights. We try to respond to all legitimate requests within one month unless otherwise required by law, and will contact you if we need additional information from you in order to honor your request or verify your identity. Occasionally it may take us longer than a month, taking into account the complexity and number of requests we receive. If you are an employee of a Salesforce customer, we recommend you contact your employer’s system administrator for assistance in correcting or updating your information.

Some registered users may update their user settings, profiles, organization settings and event registrations by logging into their accounts and editing their settings or profiles.

To update your billing information, discontinue your account or request return or deletion of your Personal Data and other information associated with your account, please contact us by using the information in Section 13 below.

10.3 Your rights relating to customer data

As described above, we may also process Personal Data submitted by or for a customer to our products and services. To this end, if not stated otherwise in this Privacy Statement or in a separate disclosure, we process such Personal Data as a processor on behalf of our customer (and its affiliates) who is the controller of the Personal Data (see Section 1 above). We are not responsible for and have no control over the privacy and data security practices of our customers, which may differ from those explained in this Privacy Statement. If your data has been submitted to us in our role as a processor by or on behalf of a Salesforce customer and you wish to exercise any rights you may have under applicable data protection laws, please inquire with them directly. Because we may only access a customer’s data upon their instructions, if you wish to make your request directly to us, please provide us the name of the Salesforce customer who submitted your data to us. We will refer your request to that customer, and will support them as needed in responding to your request within a reasonable timeframe.

10.4 Your preferences for email and SMS marketing communications

If we process your Personal Data for the purpose of sending you marketing communications, you may manage your receipt of marketing and non-transactional communications from Salesforce by clicking on the “unsubscribe” link located on the bottom of Salesforce marketing emails, by replying or texting ‘STOP’ if you receive Salesforce SMS communications, or by unsubscribing here. Please note that, notwithstanding the above, you will continue to receive marketing and non-transactional communications from CMO Club unless you manage your receipt of such communications by clicking on the “unsubscribe” link located on the bottom of CMO Club’s marketing emails.

You may also turn off push notifications on Salesforce apps on your device, or unsubscribe by contacting us using the information in the “Contacting us” section, below.

Please note that opting out of marketing communications does not opt you out of receiving important business communications related to your current relationship with us, such as communications about your subscriptions or event registrations, service announcements or security information.

10.5 Your preferences for telemarketing communications

If you want your phone number to be added to our internal Do-Not-Call telemarketing register, please contact us by using the information in Section 13 below. Please include your first name, last name, company and the phone number you wish to add to our Do-Not-Call register.

Alternatively, you can always let us know during a telemarketing call that you do not want to be called again for marketing purposes.

We take appropriate precautions including organizational, technical, and physical measures to help safeguard against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure of, or access to, the Personal Data we process or use.  

While we follow generally accepted standards to protect Personal Data, no method of storage or transmission is 100% secure. You are solely responsible for protecting your password, limiting access to your devices and signing out of websites after your sessions. If you have any questions about the security of our websites, please contact us by using the information in Section 13 below.

We will update this Privacy Statement from time to time to reflect changes in our practices, technologies, legal requirements, and other factors. If we do, we will update the “effective date” at the top. If we make a material update, we may provide you with notice prior to the update taking effect, such as by posting a notice on our website or by contacting you directly, or where required under applicable law and feasible, seek your consent to these changes.  

We encourage you to periodically review this Privacy Statement to stay informed about our collection, processing and sharing of your Personal Data.

Salesforce has appointed a Data Protection Officer and, in India, a Grievance Officer. To exercise your rights regarding your Personal Data, or if you have questions regarding this Privacy Statement or our privacy practices please fill out this form, email us at privacy@salesforce.com or datasubjectrequest@salesforce.com, call us at +1-855-938-3410, or write to us at:

Salesforce Data Protection Officer (Salesforce Privacy Team)

415 Mission St, 3rd Floor

San Francisco, CA 94105, USA

When you contact us, please indicate in which country and/or state you reside.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, and you are located in the European Economic Area or the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority. If you work or reside in a country that is a member of the European Union or that is in the EEA, you may find the contact details for your appropriate data protection authority on the following website.

We participate in both the APEC CBPR and APEC PRP system. If you have an unresolved privacy or data use concern that we have not addressed to your satisfaction, please contact our third party dispute resolution provider (free of charge) at https://trustarc.com/dispute-resolution/

The California Consumer Privacy Act (as amended by the California Privacy Rights Act) requires businesses to disclose whether they sell or share Personal Data. As a business covered by the CCPA, we do not sell Personal Data. We may share Personal Data (in the form of identifiers and internet activity information) with third party advertisers for purposes of targeting advertisements on non-Salesforce websites, applications and services. In addition, we may allow third parties to collect Personal Data from our sites or services if those third parties are authorized service providers who have agreed to our contractual limitations as to their retention, use, and disclosure of such Personal Data, or if you use Salesforce sites or services to interact with third parties or direct us to disclose your Personal Data to third parties.

California law requires that we detail the categories of Personal Data that we disclose for certain “business purposes,” such as to service providers that assist us with securing our services or marketing our products, and to such other entities as described in Sections 5 and 6 of this Privacy Statement. We disclose the following categories of Personal Data for our business purposes:

• Identifiers;

• Commercial information;

• Internet activity information;

• Financial information;

• Professional and employment-related information;

• Education information;

• Geolocation data;

• Audio and visual data;

• In limited circumstances where allowed by law, information that may be protected characteristics under California or United States law; and

• Inferences drawn from any of the above information categories.

California law grants state residents certain rights, including the rights to know and access specific types of Personal Data, to learn how we process Personal Data, to request deletion of Personal Data, to request correction of Personal Data, to opt-out of sharing your Personal Data for third party advertising purposes, and not to be denied goods or services for exercising these rights.

If you are a California resident under the age of 18 and have registered for an account with us, you may ask us to remove content or information that you have posted to our website(s). Please note that your request does not ensure complete or comprehensive removal of the content or information, because, for example, some of your content may have been reposted by another user.

For information on how to exercise your rights, please refer to Section 10.2 of this Privacy Statement. If you are an authorized agent wishing to exercise rights on behalf of a California resident, please contact us using the information in the “Contacting Us” section above and provide us with a copy of the consumer’s written authorization designating you as their agent.

If you would like to opt-out of shares using your cookie identifiers, turn on a Global Privacy Control in your web browser or browser extension. Please see the California Privacy Protection Agency’s website at https://oag.ca.gov/privacy/ccpa for more information on valid Global Privacy Controls. If you would like to opt-out of shares using other identifiers (like email address), please refer to Section 10.2 of this Privacy Statement.

We may need to verify your identity and place of residence before completing your rights request.