Since Friday, August 9th, I have been seeing yet another intense spike in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is coming soon, weeks away...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke about crawling, ways to make it more efficient and some questions around it...
For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling...
Google posted a new "Search Off The Record" podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around crawl frequency and site quality.
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve - i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawling budget on your site.
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X.