Rep Her: Revealing The Unmet Demand for Women’s Sports Merchandise
Executive Summary
Brought to life by Sports Innovation Lab and the smarter flexible payments network Klarna, “Rep Her: Revealing the Unmet Demand Demand for Women’s Sports Merchandise” is the latest piece of specialized research within The Fan Project women’s sports report series. This report dives into the current state of women's sports merchandise, highlighting the significant disparities in availability and quality compared to men's sports merchandise and underscoring the substantial 4 billion-dollar market opportunity that exists in today’s sports landscape.
Within this report, we put real numbers behind women’s sports merchandise Market Value and Potential, Inventory Disparities, Fan Purchasing Behavior, Barriers to Purchase, Unmet Demand and Lost Sales, Top Selling Items, Growth of Women's Sports, Emerging Markets and International Demand, as well as the Impact of NIL (Name, Image, and Likeness) in the space. We also offer Strategic Recommendations for how properties, brands, and businesses can take hold of this massive opportunity and grow the space for the entire women’s sports ecosystem and its current – and future – fans…