Social media usage worldwide

Statistics report about global social network usage

Social media usage worldwide

This report presents global insights and statistics on social networks paying specific attention to market leaders Facebook, Instagram, and TikTok. The report also has a regional overview of social media usage, social media marketing and advertising, and contains a chapter on social media subscriptions.

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Table of contents

Overview

7
  • Premium Statistic Number of global social network users 2017-2028
  • Premium Statistic Global social network penetration 2019-2028
  • Premium Statistic Social media revenue of selected companies 2023
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024

Benchmark

7
  • Basic Statistic Most used social networks 2024, by number of users
  • Premium Statistic Gender distribution of social media audiences worldwide 2024, by platform
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Premium Statistic Most valuable media & entertainment brands worldwide 2024
  • Premium Statistic Net worth of the richest social media entrepreneurs 2024
  • Premium Statistic Leading iPhone social media apps worldwide 2023, by downloads
  • Premium Statistic Leading Android apps worldwide 2023, by downloads

Usage

4
  • Basic Statistic Average daily time spent on social media worldwide 2012-2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023
  • Premium Statistic Social media as a news outlet worldwide 2024

Facebook

6
  • Premium Statistic Facebook users worldwide 2017-2027
  • Basic Statistic Countries with the most Facebook users 2024
  • Basic Statistic Facebook: countries with the highest Facebook reach 2024
  • Basic Statistic Facebook: distribution of global audiences 2024, by age and gender
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023

Instagram

8
  • Premium Statistic Instagram: countries with the highest audience reach 2024
  • Basic Statistic Instagram: distribution of global audiences 2024, by age group
  • Basic Statistic Instagram: distribution of global audiences 2024, by gender
  • Basic Statistic Instagram: distribution of global audiences 2024, by age and gender
  • Basic Statistic Instagram accounts with the most followers worldwide 2024
  • Basic Statistic Instagram: favorite types of posts for global users 2023
  • Basic Statistic Instagram: most popular posts as of 2024
  • Premium Statistic Instagram: most used hashtags 2024

TikTok

9
  • Premium Statistic Countries with the most TikTok users 2024
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Basic Statistic TikTok global quarterly downloads 2018-2023
  • Premium Statistic Global TikTok downloads 2023, by country
  • Premium Statistic TikTok: distribution of global audiences 2024, by gender
  • Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
  • Premium Statistic Most popular TikTok users worldwide 2024
  • Basic Statistic Most liked TikTok videos of all time 2023
  • Premium Statistic TikTok leading hashtags worldwide 2024, by post views

Data requests

5
  • Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H1 2023
  • Basic Statistic Facebook user data requests from federal agencies & governments H1 2023, by country
  • Basic Statistic U.S. Facebook data requests from government agencies 2013-2023
  • Basic Statistic Snapchat: user data requests by U.S. federal authorities 2014-2023
  • Basic Statistic TikTok: account removed 2020-2024, by reason

Social media subscriptions

4
  • Basic Statistic Global social media subscriptions comparison 2023
  • Basic Statistic Snapchat: global subscription users Q4 2023 - Q1 2024
  • Premium Statistic X/Twitter Premium subscriber count 2023
  • Basic Forecast Reddit: global paid subscription revenues 2018-2026

Social media marketing and advertising

7
  • Premium Forecast Largest social media advertising markets worldwide 2023
  • Premium Statistic Social network ad spending per user worldwide 2017-2027
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Benefits of social media marketing worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
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FURTHER REPORTS

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  • Social media in the United Arab Emirates
  • Social media marketing in China
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  • Social media usage in Hungary
  • Social media in Malaysia
  • Social media in Turkey
  • Social media usage in Latin America
  • Social media usage in Western Europe
  • Social media in Indonesia

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