After years of lawsuits from several of the families of the children murdered at Sandy Hook Elementary School, two high-profile defamation trials, and a bankruptcy process that’s stretched for nearly two years, something of a resolution has finally emerged in the saga of Alex Jones and Infowars. As a reminder, Jones was found liable in court for defamation in 2022 because of his repeated, absurd on-air claims that the Sandy Hook parents were actually actors hired by someone—the New World Order or the deep state—as part of a plot to seize Americans’ guns. The result was that two juries, one in Austin and one in Waterbury, Connecticut (about twenty miles northeast of Newtown, where the Sandy Hook shooting occurred), ordered him to pay damages totaling nearly $1.5 billion. Jones responded by declaring bankruptcy, and last week, he agreed in a Houston court to reclassify his bankruptcy as a Chapter 7 liquidation, which will require him to sell off his assets to pay a portion of his debt.  

Notably, those assets include Infowars itself—the company, name, branding, and web domain—along with an indeterminate number of boxes of dietary supplements with names such as Super Male Vitality and Brain Force that helped transform the far-right conspiracy site into a financial juggernaut.

A court-appointed trustee—typically a bankruptcy attorney—will oversee the sale, which means Jones is unlikely to have much input on who the buyer is or how much money Infowars is worth. According to one such attorney we spoke with, the trustee could pursue an open auction, solicit bids, or identify what’s known as a “stalking horse” buyer, whose interest is already known. The trustee will also consider whether to sell Infowars and its assets as a single entity or strip the company for parts—sending the armored truck to one buyer, the glass-topped Infowars desk to a different one, and the trademarks, real estate holdings, and Infowars.com domain to yet another. 

Who might be interested in purchasing these assets? Let’s explore the options. 

A Wealthy Patron Who Wants to Keep Jones on the Air

For an ordinary right-wing celebrity, having to find a new patron isn’t necessarily a catastrophe. When Fox News abruptly fired Tucker Carlson, for example, the anchor found a new benefactor: Elon Musk, who offered him a show on X. It’s possible that someone like Musk—a right-leaning billionaire who purports to champion free speech—would be eager to take up Jones’s cause and effectively bail him out by purchasing the company and keeping Jones on its payroll. (Trump political consultant and longtime Jones ally Roger Stone, while not a billionaire, proposed putting together an investment group to buy Infowars in a tweet he posted at about 1:30 in the morning on Monday.) 

But Jones is a riskier investment than your average right-wing pundit warning against a shadowy “they” out to destroy America. The same tendency to drop defamatory statements that will cost Jones his company could become a huge liability for a buyer, who could end up in similar trouble. Folks who are rich don’t tend to get that way by taking on massive liabilities in pursuit of uncertain rewards. 

A Right-wing Media Organization That Wants to Host Infowars Without Alex Jones

During the defamation cases, lawyers for the Sandy Hook parents argued that Alex Jones was Infowars—that the brand was effectively an extension of him. Does Infowars have any value as a right-wing media platform without Jones? Given how entwined the two have been for the past two decades, it’s hard to imagine that Infowars is viable as a Jones-free brand. Still, if the company ends up selling at a deep discount, maybe someone in that space will bet a few bucks that it is, and purchase the intellectual property while axing Jones.

Alex Jones’s Dad

Since the declaration of bankruptcy, some assets that once belonged to Alex Jones have been transferred to his father, David, a dentist who used to practice in Rockwall and who previously served as human resources director for Infowars’ parent company, Free Speech Systems. Dr. Jones has partial ownership (with Alex) of the holding company from which Infowars obtains its supplements, and he recently received a reported $500,000-plus in cash from his son. Many of the supplements that paid the company’s bills are now being sold by “Dr. Jones’ Naturals,” which boasts that it donates one percent of all profits to coastal-conservation nonprofits. Many of the pills the company sells still bear the “Infowars Life” branding. 

Bankruptcy courts tend to take a dim view of attempts to shuffle assets from one family member to another, so it’s unclear if Dr. Jones will maintain all of the assets he’s acquired since his son found himself deeply in debt. Without those resources, Infowars would have to sell pretty cheap for this to be an option. 

An SEO Farm That Wants to Sell Its Own Supplements

During the Austin defamation trial, the lawyers for the Sandy Hook parents called a forensic economist as an expert witness and asked him to describe Infowars’ business. He testified that one might consider Jones’s company a health food store, given that the supplements were its primary revenue driver. 

It’s possible that a potential buyer could be someone who doesn’t give a hoot about the politics of the operation but wants to reap the benefits of the search engine optimization that the Infowars store enjoys, along with the loyalty of customers who buy the company’s products on Amazon, and otherwise try to keep the supplement business intact. If such a buyer needs Jones-like content to preserve the brand identity, they can ask ChatGPT for a few paragraphs each day on topics such as how the deep state is making frogs gay. 

An Infowars Hater

During the Texas trial, I asked Mark Bankston, the attorney representing the Sandy Hook families, how he expected to collect on Jones’s assets if his clients prevailed. “I imagine I might be able to sell you some boxes of Brain Force pills,” he told me. “Cheap.” 

Infowars’ assets could end up in the hands of someone, such as Bankston, who views Jones and Infowars as villains and would consider taking ownership of the brand and opposing everything it stood for under Jones as a form of justice. Maybe the Sandy Hook families themselves make a bid, or perhaps another Jones foe will swoop in with a plan to take Infowars over upon liquidation. 

Infowars faces no shortage of haters who would love to claim the brand and remake it in their own image, and who could justify the decision to buy it with the knowledge that the money they spend will end up in the hands of the Sandy Hook families. Ben Collins, a former NBC News reporter who covered the disinformation beat before forming a group to buy the satirical publication the Onion, indicated his interest. Collins replied to a Thursday night post on the social media platform Bluesky that read “Ben Collins has the opportunity to do the funniest thing ever” with a meme reading “Looking into it.” 

Is it possible that InfoWars becomes, say, a disinformation clearinghouse? That would be a deeply unlikely end to the saga, but nothing about the rise of Alex Jones was particularly likely until it happened.