Have you ever wondered what makes Texas’ culinary scene so special? Rooted in different cultures, history and geographical factors, Texas has a unique and diverse relationship with food, with beef playing an important role. From burgers to barbacoa to perfectly smoked brisket, Texans near or far, 4th generation or brand new, are proud to tout their love for beef and call themselves Beef Loving Texans. Embark on your own flavorful adventure with the Ultimate Beef Trail pass, your free, mobile passport to Texas’s top beef spots. Visit participating restaurants to earn points and unlock exclusive prizes and discounts as you savor every delicious beefy bite.

The Ultimate Beef Trail Experience

Imagine hitting the open road, vast landscapes ahead, with each stop promising delicious bites that honor the state’s beef heritage. From Amarillo to McAllen and everywhere in between, the Ultimate Beef Trail turns your ordinary road trip into an adventure through Texas’s best restaurants.

Beef Loving Texans recently took to social media to enthusiastically share their favorite spots to savor Texas beef, helping compile a list of must-visit destinations. Recommendations ranged from rustic steakhouses to urban bistros, each showcasing the versatility and quality of Texas beef in unique and mouthwatering ways.

In the Rio Grande Valley, which is quickly gaining national recognition for its unique culinary scene, a fusion of diverse cultural influences and deep-rooted traditions of community and family gatherings enrich its vibrant food culture.

Nestled just off bustling U.S. Hwy. 83, in the heart of McAllen, house. wine. & bistro. beckons locals and travelers alike, where its sophisticated yet warm ambiance welcomes you, and the food makes you stay awhile. With husband-and-wife duo Chef Larry and Jessica Delgado at the helm, the new American restaurant which emphasizes Italian flavors, is one of three in the Delgado family’s portfolio and has evolved into one of the Rio Grande Valley’s finest restaurants.

Chef Larry and Jessica Delgado, Courtesy of Beef Loving Texans

“The foundation of any great dish starts with the quality of its ingredients, which is why we choose to serve beef at house. wine. & bistro.,” says Chef Larry Delgado. “Raised with care by dedicated ranchers, Texas beef embodies the spirit of excellence and authenticity that we’re committed to delivering with every meal.”

Whether indulging in Chef Delgado’s perfectly cooked sirloin or beautifully seared ribeye, each bite promises an unforgettable dining experience.

In the picturesque Texas Hill Country, small-town Mason boasts a rich history, scenic landscapes and Misty Martin’s James River Icehouse. “Our location and view initially attract customers, but our laid-back atmosphere and burgers are what keep folks coming back,” says Martin. Whether you’re searching for a quick bite or just looking for a place to wind down your work week, James River Icehouse has a cold beverage, seats in the shade and a view that’s more than worth the trip.

Courtesy of Beef Loving Texans

Ready to embark on the Ultimate Beef Trail experience? Here’s how it works:

Step 1: Get Your Pass

The journey begins with obtaining your Ultimate Beef Trail pass. This free, mobile-exclusive passport is a curated collection of spots across Texas, handpicked for their exceptional beef dishes.

Step 2: Receive Your Pass Instantly

Through October 31, 2024, check in using your pass and earn 100 points at each participating establishment. With every beefy bite you savor, accumulate points to unlock exclusive prizes and discounts.

Step 3: Redeem Points for Prizes

Visiting a participating restaurant? Through October 31, 2024, check in using your pass to earn points. Each check-in at a participating establishment earns you 100 points. With every beefy bite you savor, accumulate points to unlock a treasure trove of exclusive prizes and discounts. The more you explore and savor, the more rewards you gain!

Courtesy of Beef Loving Texans

How to Maximize Your Beef Trail Adventure

To make the most out of your Ultimate Beef Trail experience, here are a few tips:

  • Plan Your Route: Map out your journey in advance to visit as many participating restaurants and earn as many points as possible.
  • Invite Friends and Family: Food is best enjoyed with company. Invite friends and family to join you on your beef trail adventure for a memorable experience.
  • Stay Updated: Keep an eye on your email and text messages for updates and new participating restaurants added to the trail.
  • Share Your Journey: Document your journey on social media using the hashtag #UltimateBeefTrail to inspire others and potentially earn additional rewards.

Get ready to discover, savor and earn as you explore the rich flavors of Texas beef. Learn more and sign up for your Ultimate Beef Trail pass here and start your delicious journey across the Lone Star State as you embrace the traditions of Beef Loving Texans and experience what makes Texas beef truly special.