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NETFLIX has launched an immersive experience for users who want to watch their favorite TV or movies in a new way.
The streaming service is bringing these experiences to old department stores, where fans can live inside their favorite universe.
Netflix House is an experimental entertainment venue that will bring many of the streamers programs to life, according to their official website.
The first two locations will open at King of Prussia in Pennsylvania and Galleria Dallas in Texas in 2025.
Netflix picked these two locations because they are two of the most popular malls in America.
The locations of Netflix House are in former department stores that have been shut down.
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The new experiences will range over 100,000 square feet.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings," Marian Lee, Netflix's Chief Marketing Officer, said in a statement.
“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
There are currently experiences for popular programs, including Bridgerton, Stranger Things, Knives Out, and more.
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Tickets can be bought for the select pop-ups on Netflix House's website.
ABOUT THE EXPERIENCES
Netflix also teased users waltzing with someone to an instrumental version of a Taylor Swift song while on a replica of the Bridgerton set.
When the dance is done, Netflix watchers can turn the corner and compete in the Squid Games.
They can try out the Glass Bridge challenge.
After working up a set, users can grab a bite to eat inspired by Netflix shows around the world.
Those who go can finish their experience in a shop filled with merch from all of their favorites programs.
The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways
Marian Lee
From the experiences, Netflix also promises "eye-popping sculptures and a mural mash-up of characters from their favorite Netflix titles."
'WILL THERE BE ADS?'
Once the news was posted to X, formerly Twitter, fans left their opinions in the comments.
Many of them laughed at the concept.
"So Netflix doesn't think that watching TV from YOUR OWN HOME is a good experience? Lol," one fan said.
"Will there be ads every six minutes?" a fan wondered.
Another fan joked that the experience "will be canceled after the first season."
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Currently, Netflix costs $6.99 per month to watch TV shows and movies with ads.
The higher tiers, with no ads, cost $15.49 and $22.99.