Displaying all articles tagged:

Rebranding

style July 5, 2024

The Unbranding of AbercrombieHow the problematic mall brand pulled off the most exciting makeover in American retail.

By Chantal Fernandez
health Mar. 16, 2023

Morning-After Pills Are Getting a RebrandA handful of companies say they want to provide a better experience than buying Plan B, but something’s still missing.

By Claire Lampen
victoria’s secret Sept. 11, 2019

Victoria’s Secret’s New Marketing Campaign Is Inspired by #MeTooThe brand is now trying to be inclusive with lingerie “for her.”

By Hannah Gold

ch-ch-ch-changes Dec. 20, 2017

Trump SoHo Is Being Rebranded Tonight, Go Get Some BathrobesFrom now on, the hotel will be called the Dominick.

By Katie Van Syckle
profiles Oct. 31, 2017

The Best Reason to Start Using Uber AgainPositive, boundary-breaking, irresistible — she may be the only way to get where they need to go.

By Allison P. Davis
labor Mar. 30, 2017

Carl’s Jr. Is Desperately Trying to Escape Its Sexist PastThe company unveiled a new ad that diverges from their typical scantily-clad-woman-eating-a-burger trope, all while acknowledging it.

By Gabriella Paiella
rebranding Feb. 13, 2017

Yale to Rename Calhoun College for Computer Scientist Grace HopperThe college controversially named for a prominent defender of slavery will now honor a visionary female computer programmer.

By Gabriella Paiella
rebranding July 6, 2016

Ashley Madison Will Only Partially Focus on Infidelity NowFirst things first: They’ll have to lose the tagline.

By Claire Landsbaum
rebranding May 13, 2016

Playboy Is Getting Into the TV GameFewer boobs, more digital video.

By Anna Silman
advice Dec. 22, 2015

Adele Has Some Really Good Advice About ‘Building Your Brand’Just be a person.

By Allison P. Davis

reinventions May 8, 2014

Monica Lewinsky: Righteous Good GirlHer reinvention is well timed. By modern standards, Monica is downright prude.

By Maureen O'Connor
rebranding Jan. 13, 2014

Sheryl Sandberg Will Release a Graduation-Themed Lean InFor the young tilter.

By Maggie Lange
re-branding Oct. 1, 2013

November Elle U.K. Includes Feminist AdvertisementsTop agencies “re-brand” feminism.

By Kat Stoeffel