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How ‘The Apprentice’ Explains Trump’s VP Playbook

Tara and Ramin Setoodeh talk about how the mythology of Trump as a successful businessman was cultivated on ‘The Apprentice’

By Tara Palmeri
Bill Tompkins Donald Trump, Donald Trump Jr and Ivanka Trump The Celebrity Apprentice Season Finale 2009 Archive Photo by Bill Tompkins/Getty Images


Tara is joined by author Ramin Setoodeh to discuss his new book, Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass. They talk about how the mythology of Trump as a successful businessman was cultivated on The Apprentice, analyze his state of mind after January 6, and shine a light on how Trump will use what he learned on the hit reality show to pick his new running mate.

For more of Tara’s reporting, please sign up for her newsletter, The Best and the Brightest, at puck.news/tarapalmeri and use the discount code TARA20.

Host: Tara Palmeri
Guest: Ramin Setoodeh
Producer: Chris Sutton
Production Supervision: Conor Nevins

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