PRIME DEALS
When is Amazon Prime Day 2024 and what time will the sale start and finish?
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AMAZON Prime Day 2024 is underway, with the first flurry of deals now released for bargain hunters to take advantage of over day one of the event.
Over the next 48 hours prime members will be able to score big savings on thousands of items, ranging from beauty buys to home and garden upgrades.
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Prime Day deals
Provided you're signed up to Amazon's perks-filled subscription you can make the most of the event, which will end at 11:59 pm on 17 July.
So far we have seen some amazing discounts on Amazon devices.
We have also spied some impressive deals on coveted appliances like the Shark Cordless Stick Vacuum Cleaner, now £159.99 (was £279.99) and the Philips L'OR Barista Sublime Capsule Coffee Machine, now £49.99 (was £109.99).
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How do I get access to Amazon Prime Day deals?
If you want to shop the Amazon Prime Day deals, you'll need to sign up to become an Amazon Prime member.
The Prime membership comes with lots of additional perks, including free next-day delivery (and even same-day delivery in certain postcodes).
You can also get access to Prime Video, Amazon's ever-growing streaming service of movies and TV shows.
Amazon also offers members early access to its 24-hour 'lightning' deals during Prime Day. (something that's ramped up dramatically during Prime Day itself).
Prime membership costs £8.99 a month, or £95 a year for a 12-month plan, but if you haven't tried it before you can sign up for a 30-day free trial.
That's more than enough time to join for free to shop some exclusive bargains over Prime Day and cancel before you have to start paying a monthly fee.
When does Prime Day 2024 start?
Prime Day officially kicked off at midnight on the 16 July, with deals set to last for two days.
Amazon teased shoppers with early exclusive deals that primarily focused on Amazon's branded devices.
One of the hottest early deals was on the 'seriously impressive’ 55-inch Fire TV, which is slashed from £549.99 to £329.99.
How long will Prime Day 2024 last?
Prime Day events normally take place over two days and this is something that has been in place since the event was launched in 2015.
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Expect deals to come and go, with 'lightning' offers appearing while stock lasts.
We recommend keeping a very close eye on the Prime Day deals hub on Amazon's website.
You can also follow our Prime Day live blog for all the latest deal updates during the event.
Or check out the Best Prime Day deals according to our team of Sun Shopping experts.
When does Prime Day 2024 end?
While there is still plenty of time to snap up the savings over Prime Day, the exclusive sale will come to an end at 11:59 pm on 17 July.
There will be a few additional offers that will remain live post-Prime Day though.
One of them is the three-month free Audible offer that is currently open to all Prime members and doesn't end until 31 July.
As part of the subscription deal, Prime users will get a free book credit each month along with the usual Audible membership benefits.
Top 15 Amazon Prime Day deals
Amazon Prime Day is live now and will run from the 16th-17th July. Take a look at some of our favourite deals below!
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- Apple AirPods Pro, £179 (was £229) - buy here
- All-new Echo Pop, £19.99, (was £44.99) - buy here
- Ninja Foodi StaySharp Knife Block with Integrated Sharpener, £119.99 (was £179.99) - buy here
- Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £249.99) - buy here
- Amazon Fire TV Stick 4K Max streaming device, £39.99 (was £69.99) - lowest price ever! - buy here
- Ring Video Doorbell, £49.99, 50% less (was £99.99) - buy here
- Amazon Fire TV Soundbar, 2.0 speaker, £99 (was £119.99) - buy here
- Audible: 5 months free (£7.99p/m after) - sign up here
- Kindle Unlimited: 3 months free (£9.49p/m after) - sign up here
- Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow, £8.32 (was £12.99) - buy here
- Breville One-Touch CoffeeHouse Coffee Machine, £154.99 (was £225.99) - buy here
- eufy G50 Robot Vacuum, £129.99 (was £199.99) - buy here
- Tan Luxe Self Tan Gift Set, £14.99 (was £25.99) - buy here
- Maybelline New York Lash Sensational Sky High Mascara, £5.98 (was £12.99) - buy here
- L’Oréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid, £8.54 (was £19.99) - buy here
To snag these deals, you’ll need to be a Prime member. You can sign up for the 30-day free trial right here, and enjoy all the extra perks and bonuses.
We've rounded up more great offers here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
Follow our Amazon Prime Day live blog for all the latest deals and updates during the event.
When is Prime Day 2024?
The Prime Day event for this year is taking place from 16-17 July.
Prime Day was originally launched in 2015 to celebrate Amazon’s 20th birthday but has since evolved into an annual mega sale that is similar to Black Friday or Cyber Monday.
While the annual sale event has traditionally taken place every July, in 2022 Amazon also hosted two Prime Day events in July and October, giving bargain-hunters even more opportunities to shop for discounts as a Prime member.
Amazon Prime vs Black Friday: which is best?
Amazon Prime Day is one of the busiest sales events of the summer.
But in terms of length, scale and discount quality, Black Friday is the reigning deals period of the year.
You'll find terrific price drops during both sales - and it's not impossible that some Prime Day offers may well match those you find during Black Friday in November.
A great way to check whether the deals are as good as they appear over Prime Day is by using price tracking sites like camelcamelcamel which allows you to search the price history for any items sold on Amazon.
Other price comparison sites such as Idealo and PriceSpy are also helpful and allow you to compare and track across multiple retailers.
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Amazon Prime Day dates through the years
Here's a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.