Earlier this year, on a bright New York morning in April, Austin Butler launched a fragrance in an event space that was mostly mirrors and monochrome. Tiny cakes were nibbled and swabs of scent were handed around as Butler, best known for a total immersion as Elvis Presley in Baz Luhrmann’s Elvis, hung about in the shadows.
Butler is a tall waif of a man. He’s had a year of being the centre of attention, from Cannes to the Oscars, and so has practice at hiding in a busy room. And indeed, when Butler introduces his new Yves Saint Laurent concoction — called MYSLF — the first thing you notice is how softly spoken he is. But then, as soon as he has left,
