Jake Paul My New Chain's A Major 'W' ... Worth $650k!!!
![](https://cdn.statically.io/img/imagez.tmz.com/image/b5/16by9/2024/07/02/b5d050bc3d594f79b209d8350b604834_md.jpg)
Jake Paul is celebrating the launch of his new W body care line in the flashiest way possible ... by getting a $650k diamond pendant and chain to rep the brand!!
TMZ Sports has learned Paul -- a 9-1 cruiserweight boxer, Internet sensation and businessman -- hit up his go-to jeweler Vobara in Miami to make him a piece in honor of his newest endeavor.
Vobara -- who has made pieces for celebs like Rick Ross, Udonis Haslem and DJ Khaled -- made sure the pendant looked just like the W logo ... and we're told it's filled with VS/VVS diamonds including 20, 50 and 80 pointers in a mosaic setting.