Wix pricing in 2024: Is it worth the cost?

Wix provides a comprehensive website building service for a reasonable price. While it’s not always the cheapest website builder, it does provide good value at most price points. Costs include monthly subscription fees, transaction fees if you use Wix Payments and add-on fees for integrations or features not included in your monthly subscription. 

This is a platform that gives companies of all sizes the ability to customize their website or shopfront without a background in coding. We’ll review which packages are worth it and when you should look for better options elsewhere.

Who is Wix best for?

Wix is a comprehensive website-building tool that allows for some customization without being so complex as to require coding skills. Wix has packages for businesses of all sizes, but may be particularly attractive to those building an online shop, as it does have extensive e-commerce tools available. 

Featured website builder offers

Wix

Learn More

Via Wix’s website

Monthly fee

$17

Free domain

For one year

Drag-and-drop builder

Yes

Web.com

Learn More

Via Web.com’s website

Monthly fee

$19.99

Free domain

Only when paying annually

Drag-and-drop builder

Yes

Squarespace

Learn More

Via Squarespace’s website

Monthly fee

$23

Free domain

For one year

Drag-and-drop builder

Yes

Wix pricing overview

Wix offers five different packages, starting at $16 per month and reaching up to $159 per month (or higher for Enterprise packages.) Wix isn’t always the most affordable option, but its packages are packed full of features. 

PLAN	PRICE PER MONTH	SOME KEY FEATURES
Light	$17	2 collaborators. Automated marketing tools. Free domain for one year.
Core	$29	5 collaborators. Professional logo, calendar/event app and site app included. Payment tools and e-commerce platform.
Business	$36	10 collaborators. Advanced shipping capabilities. Up to 1,000 product reviews.
Business Elite	$159	15 collaborators. Unlimited video capacity. Ability to offer customers a rewards program.Accept up to 11 currencies.
Enterprise	Custom quote required	Unlimited collaborators. Dedicated Wix success manager. Centralized billing.Custom templates and integrations.

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Light

Wix’s Light plan is best for small operations. For example, if it’s just you and your assistant, Light can accommodate two collaborators. You won’t find a large suite of features, but there are enough that you can put a basic website together to establish an online presence. 

All Wix packages – including Light – come with 24/7 customer service. Though you will have to initiate customer service with a chatbot, from there, you can submit a ticket for email service or request a callback from a live representative. All packages also come with a free domain for the first year. 

While Light is the cheapest Wix plan, it’s not the cheapest option on the market. For example, when you compare Wix vs Weebly, you’ll find that Weebly offers a cheaper base plan with a larger suite of features. However, you may or may not see Weebly branding phased out in the near future in favor of Square branding – Square is merging with Weebly after an acquisition several years ago.

Core

If you want to integrate an e-commerce platform on your website, the smallest Wix package you can get is Core. It’s still best for small teams as you can only have five collaborators, but it does allow you to process customer orders, offer e-gift cards under your own brand and dropship up to 25 products. 

The package price for Wix Core isn’t bad for the features offered. Competitors like Shopify do offer building tools that are a little simpler to use but less customizable. Shopify’s packages are also offered at a slightly higher price. They start at $39 per month. To get five users on the account, you’ll have to pay $105 per month. Meanwhile, Wix Core only costs $29 per month with the extra customization capabilities.

Business

If your business is doing a little more volume, you may want to consider the Business plan. This plan offers the most bang for your buck as far as Wix is concerned. You’ll get double the storage with the Business plan over Core, automated sales tax calculations on your first 100 orders, dropshipping for 250 products, up to 1,000 customer product reviews and the ability to accept up to five currencies in addition to USD. 

Wix Business costs $36 per month, and like all Wix packages, the website template offered is highly customizable. There is a big jump in price between this package and the next one – if you can’t afford to spend more than a hundred dollars per month, this is your best bet. 

When you look at competitors like Squarespace, a comparable package with advanced shipping options for end-to-end fulfillment comes with Squarespace’s $72 per month package. You’ll also lose some of the customization features if you go with Squarespace over Wix unless you know how to code.

Business Elite

Business Elite is dramatically more expensive at $159 per month. It might be worth the price hike if you absolutely need any of the following features: 

• 15 collaborators.
• Unlimited storage space.
• Ability to jump the customer service line.
• Sales tax calculation on first 500 orders.
• Unlimited dropshipping.
• Rewards program for your customers.
• Ability to accept up to 10 currencies in addition to USD.

It’s difficult to compare Wix to other website builders at this level, because there aren’t a lot of comparable packages. For example, Webflow’s highest package before an Enterprise plan (which requires a personalized quote) allows you to have 10 users and costs $49 per month — more in line with the Wix Business plan. 

A Business Elite equivalent doesn’t exist, and if you want e-commerce tools with Webflow, the prices go up even higher. That said, if you have coding or advanced website building skills, you may want to do a Webflow vs Wix comparison and call in for a quote so you can compare packages, as Webflow does provide more opportunities for customization. 

Enterprise

The Enterprise package is best for large operations and requires a customized quote for pricing. Your quote will be inclusive of features like: 

• Unlimited users.
• Automated sales tax calculations on all orders.
• Unlimited product reviews.
• Single-sign-on (SSO).
• Multi-site management with centralized billing.
• Dedicated Wix coach for your company.
• Custom templates and integrations.

Most website builders and e-commerce platforms have an enterprise-level package that doesn’t have transparent pricing – each package is tailor-made. If you have a larger company like a C Corp, you may want to call around for quotes at the enterprise tier. 

Additional costs

While base prices may start at just $17 per month, there are other fees you’ll need to account for when you use Wix to build your website. Two major areas to keep an eye out for these potential fees include WHOIS privacy protection on your domain name and within the Wix App Market. Wix provides a large number of integrations, but many of them do come with subscription fees. When free app plans are available, features tend to be limited. 

If you are on the $17 per month Light plan, be careful with the features you find in your dashboard. If they’re not included in your package, you may still be able to use them – but only if you pay an extra subscription fee. For example, while you can create a logo, you won’t have the rights to use it commercially unless you pay another $49 to $99 for a one-time fee. 

Finally, if you use Wix Payments to process transactions, you’ll need to check out the full suite of potential fees, like a credit card, Apple Pay and Google Pay transactions, which incur a fee of 2.9% plus $0.30. As an alternative, you could research the best credit card processing companies to find cheaper transaction fees. 

Wix value vs. alternatives

Overall, Wix provides a good value for the price. We did an in-depth analysis of the top platforms in the industry, and Wix not only made it onto the list of top website builders – it tops the list of the best e-commerce platforms. 

However, the Basic plan may not be the best investment. There are competitors who will offer you more for less. However, the Core and Business levels provide the most value with extremely competitive prices for the features offered. While they’re more expensive, Business Elite and Enterprise packages can be a good match for larger organizations. 

	BASIC PRICE PER MONTH	CORE PRICE PER MONTH	BUSINESS PRICE PER MONTH	BUSINESS ELITE PRICE PER MONTH	ENTERPRISE PRICE PER MONTH
Wix	$17	$29	$36	$159	Custom quote
Weebly	$10	$12	$26	N/A	N/A
Shopify	$39	$105	N/A	$399	Custom quote, starting at $2,000
Squarespace	$25	$36	$40	$72	Custom quote

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Bottom line: Is Wix worth it?

Yes, with the exception of the Basic package, Wix is worth the price. While it’s not always the cheapest option, it does provide access to a wide array of tools for the money. You’ll find the most value in the Business package, though pricing isn’t out-of-line for larger packages that include additional features.

Featured website builder offers

Wix

Learn More

Via Wix’s website

Monthly fee

$17

Free domain

For one year

Drag-and-drop builder

Yes

Web.com

Learn More

Via Web.com’s website

Monthly fee

$19.99

Free domain

Only when paying annually

Drag-and-drop builder

Yes

Squarespace

Learn More

Via Squarespace’s website

Monthly fee

$23

Free domain

For one year

Drag-and-drop builder

Yes

Frequently asked questions (FAQs)