Beverly Hills tries to maintain a hometown feel

In intersection of Rodeo Drive and Wilshire Blvd. in Beverly Hills, Jan. 29, 2019.

Visitors walk past a huge fashion display along Rodeo Drive, Jan. 29, 2019.

Food trucks feed the masses on BOLD nights in Beverly Hills

A tour bus makes its way down Rodeo Drive, Jan. 29, 2019. The Golden Triangle, as the district is called, has transformed into a must-see stop-off for out-of-towners, right along with the stars' handprints at Hollywood's TCL Chinese Theatre or the street performances at Venice Beach.

Today, propelled by movies like "Pretty Woman" and TV shows like "Beverly Hills 90210," tourists flock instead to shopping district where they can browse in -- even if they can't afford -- boutiques like Jimmy Choo, Gucci and Van Cleef & Arpels.

A sightseeing tour bus cruises down Rodeo Drive in Beverly Hills, Jan. 25, 2019.

Tourist have a snapshot taken in from of the Louis Vuitton store on Rodeo Drive, Jan. 29, 2019.

Visitors walk through a shopping plaza in Beverly Hills, Jan. 29, 2019.

The wide, wide streets of Beverly Hills, and those giant palm trees.

A sightseeing tour bus cruises past shops on Rodeo Drive in Beverly Hills, Jan. 25, 2019. Clinical psychologist Robert Morris, whose office is nearby, wrote "the tour buses cheapen the feel of our city. At peak tour times, my patients remark that the city of Beverly Hills is becoming a theme park, with tour buses much like Universal Studios." The tour buses aren't going away anytime soon. The city welcomes them as a part of daily life. Open-air vans filled with touristsply Rodeo Drive all day. Beverly Hills, once considered the reserve of the rich and famous, of "swimming pools and movies stars" as the jingle goes, says it aims to embraces all.

A sightseeing tour bus turns onto Rodeo Drive in BeverlyHills, Jan. 25, 2019.

1/25/19 1:32:23 PM -- Beverly Hills, CA, U.S.A: Tourist line up to take snapshots in front of the "Beverly Hills" sign in Beverly Gardens Park on Santa Monica near Rodeo Drive. Photo by Robert Hanashiro, USA TODAY staff Reporter Note: -- In its quest to maintain an air of elitism, Beverly Hills is trying to have it both ways. It welcomes the well-heeled to its shops in restaurants, but it's making moves to keep out the masses. Tour buses on Rodeo Drive? Banned. -- ORG XMIT: RH 137784 elitism of Bever 1/25/2019 [Via MerlinFTP Drop]

Posing for Selfies on Rodeo Drive.

The historic Union 76 gas station is at the corner of Crescent Drive and Little Santa Monica Boulevard, and according to Los Angeles Conservancy, is "a true icon of Mid-Century Modernism." It was completed in 1965.

Watching the fireworks show in Beverly Hills on BOLD nights.

BOLD nights in Beverly Hills on Rodeo Drive

The BOLD nights on Rodeo Drive in Beverly Hills, where in August on Thursdays, Fridays and Saturdays, tores stay open later, restaurants offer specials and streets are often closed to vehicles.

A big yellow Rolls Royce is parked on Rodeo Drive--and has a parking ticket for parking too long.