Drive On: Honda prices 'The Avengers' car

Automakers create special concept cars for auto shows or models just for the movies meant to leave viewers' jaws dropping. But they never talk about the bill or who pays it.

Well, in a novel move, Honda created a window sticker price for the roadster concept car it created for Marvel's The Avengers. It keeps the car in character with the movie.

You'll note from the sticker that it's powered by something called Palladium, gets 234 miles a gallon in city driving and 302 in city driving and comes at a mighty hefty price, $9,918,000. It's over $10 million when you count up the extras.

It was all done to show off the car for the SEMA aftermarket parts show in Las Vegas. Fun idea.