'We are back!': Arnold Schwarzenegger makes an enthusiastic pitch for returning to movie theaters
LOS ANGELES â Arnold Schwarzenegger chanted with enthusiasm, âWe are back! We are back!â before he spoke Wednesday about the importance of resurrecting the theatrical experience for moviegoers.
âNow itâs time to get back to the big screen,â Schwarzenegger told a socially distanced audience at AMC Century City 15 theater in Los Angeles.
The actor and former California governor was joined by filmmakers and major Hollywood studio executives as part of the âBig Screen is Backâ initiative. Other speakers included J.J. Abrams, Maggie Q, Sam Richardson, Janicza Bravo and David Bruckner.
âIf you have the movie and you donât have the theaters, you donât have nothing,â Schwarzenegger said. âYes, weâve seen over the past year in the pandemic, that people watch movies on their little iPhone and iPad and put on their glasses to see whatâs going on there. They are missing special and visual effects and all the great stuff you usually see on the big screen.â
The gathering was one of the first in-person events for the industry to showcase its biggest upcoming projects. The three-hour event also featured movie clips and trailers from Disney, Sony and other studios.
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Extended footage was shown from Warner Bros.â âIn the Heights,â Disneyâs âCruella,â Universalâs âF9,â Paramountâs âSnake Eyesâ and Aretha Franklinâs biopic âRespectâ from MGM Studios/United Artist Releasing.
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Each speaker encouraged the return to theaters as the industry moves to rebound after the pandemic created life without theaters about a year ago.
Maggie Q, star of the upcoming action film âThe ProteÌgeÌ,â talked about her excitement at seeing her work back in theaters. Bravo offered a glimpse into her film âZola,â and Marvel Studios president Kevin Feige appeared in a pre-recorded message before he introduced a sizzle reel that included âBlack Widow.â
âWe set out to craft an epic cinematic experience that is visually spectacular and totally engrossing with every inch of the frame,â Feige said. âWe want you to feel like youâre part of the action. Itâs by far the best way to see a Marvel movie and any movie period.â
Abrams offered an inspiring speech, saying his favorite experiences happened in places like a movie theater.
âI think we all want to be kids again,â he said. âAnd the idea of returning to theaters and being in a big dark room with strangers, screaming and laughing, experiencing the power of that is a human natural need.â