Jeremy Lin could sign license deal with Harvard

You don't need a Harvard degree to make a good business deal.

Of course it hasn't hurt Jeremy Lin.

Bloomberg's Scott Soshnick is reporting that the NBA point guard, and marketer's dream, is expected to sign a license deal with his alma mater.

Writes Soshnick:

A Lin-related line would be an economic and brand-building boon to Harvard where, according to the school's 2010-11 Fact Book, almost 18 percent of the 6,657 undergraduates are of Asian descent, said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "Jeremy Lin provides an incredible platform for Harvard in China," Swangard said in an e-mail. "To millions of Chinese children, the NBA and Harvard are separately 'aspirational brands' and Lin is uniquely positioned to align their messages. I predict Lin will become one of the most effective brand- building tools for Harvard in China."

Harvard and Nike both declined to comment.