Hugh Jackman hawks his java at junket for a good cause

• His Laughing Man Coffee & Tea gives 100% of profits to charity
• Jackman's 'Les Miserables' co-star Russell Crowe tweeted his praises for the line's flat whites
• 'Les Miserables' opens Dec. 25

NEW YORK -- In Les Miserables, the chorus proclaims, "Do you hear the people sing?"

But Hugh Jackman, star of the film adaptation of the long-running musical that opens on Dec. 25, was humming a different tune at the press days for the expected Oscar contender this weekend: "Do you hear the people sip?"

To spread the word for his recently launched line of Laughing Man Coffee & Tea, the actor installed a barista bar near the hospitality suite where reporters sampled flat whites, an espresso-based variation on a latte popular in Jackman's native Australia and nearby New Zealand, complete with foam heart on top.

He began the company, whose proceeds all go to charity, much like Paul Newman's Newman's Own line of food, after an encounter with an Ethiopian coffee grower.

Those who had one-on-one interviews with Jackman were also handed a "goody bag" sampler of his wares. The products are available at two locations in the Big Apple as well as online at livelaughingman.com.

Last month, Jackman brought his Laughing Man brew to the New York-based set of Noah, the biblical drama headlined by Les Mis foil Russell Crowe. The fellow Aussie effusively tweeted his praises: "If you are in NY, great news!! The Laughing Man on Duane Street serves FLAT WHITES!! HaHa Hallelujah!! Best Coffee I've had since home!!"

Crowe clarified later: "A Flat White is a coffee … an excellent coffee. Laughing Man in Duane Street & and other places set up by @RealHughJackman … ladies, form a line."