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No Doubt yanks 'Looking Hot' video amid racism charges

Olivia Barker, USA TODAY
  • Wild West-themed video features bandmates in Native American garb
  • Band says its intention was 'never to offend, hurt or trivialize Native American people'
  • No Doubt: 'We sincerely apologize to the Native American community'
No Doubt in London in September.

Amid charges of racism, No Doubt is pulling its new video for Looking Hot, which features band members, including Gwen Stefani, in Native American garb. At times Stefani's wrists are bound above her head and a bandmate is aiming a gun at her.

The band posted a message to its website Saturday: "As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."

Among the outraged is Vimeo commenter th iuj: "seriously, this is offensive to me and other Native Americans.. take our land, trying to take our water, use our 'Native Designs' for profit, and now just mockery of our culture... "

For the time being, the video is still available here.

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