401(k) calculator How to talk money 🤑 America's Top Retailers Best CD rates this month
Diet and nutrition

What to do in 2020? Think about ax throwing, drinking Hard Seltzer and Keto

What do Keto, ax throwing and hard seltzer have in common?

They were some of the experiences, diets and products that saw the biggest uptick in dollars spent this year, according to Square, the payment systems company that handles millions of transactions. 

Other highlights were leopard print, which remains a perennial favorite, as well as “dad sneakers.’’ 

Booming sales in 2019 bode well for continued popularity in the new year. 

“We combed through hundreds of millions of transactions across every Square retailer, in all corners of the U.S., to uncover what people are purchasing like never before,’’ says Sara Vera, Square's trend analyst. “We believe these trends will continue to become more mainstream in 2020.’’

Here were some of the favorites this year. 

Keto

The diet that says yes to fat and no to carbs surged with a 261% spike in sales. Purchases may have gotten a boost from the high price of certain dishes, like a bowl of keto spaghetti squash with meat sauce that typically costs a little over $10.

Butter, which is allowed on the keto diet, is very much not a carb.

Ax throwing

The sport that involves aiming a hatchet at a target has long been popular across the border, in Canada, but it’s becoming a go-to activity in the U.S. as well, with sales surging 317% this year. With an average cost of $34.12, Square predicts that it will become even more popular in 2020, particularly in southern states like Kentucky and Texas.

Full of heart:General Mills adding hearts into Honey Nut Cheerios and Cheerios cereal

'It's really over':Corporate pensions head for extinction 

Hard seltzer

Plenty of customers were ordering hard seltzer in a medley of flavors for the average price of $6.50 a pop.  After experiencing a 500% spike in sales, it’s likely to remain a staple in bars and cafes.  

Cans of Bon & Viv seltzer.

Dad sneakers

The thick-soled footwear dubbed dad sneakers aren't just for the people in your life who don't pay attention to fashion. Thanks to celebrity influencers like Bella Hadid, sales rose 135% in 2019.  

Leopard print will never go out of style. There, I said it.

Leopard

Whether it’s splashed on boots, skirts or leggings, the spotted print remains a perennial favorite, with sales soaring 160% in 2019.

Follow Charisse Jones on Twitter @charissejones

Featured Weekly Ad