Barbershops
A TikToker inspires bald men to try hairpieces because it 'makes a difference in somebody's self-confidence'
![An after shot of a client at Prism Elites with a newly installed hair piece.](https://cdn.statically.io/img/www.usatoday.com/gcdn/presto/2021/07/16/USAT/ea591804-2a24-4170-881a-75492d095039-After_copy.jpg?width=980&height=654&fit=crop&format=pjpg&auto=webp)
![Portrait of Keira Wingate](https://cdn.statically.io/img/www.usatoday.com/gcdn/presto/2021/10/22/USAT/20a5ab55-9ebc-441a-addd-321ec698ee4b-IMG-3484.jpg?crop=1199,1199,x0,y149&width=48&height=48&format=pjpg&auto=webp)
USA TODAY
Male pattern baldness has long been a touchy topic, with the use of spray-on hair or toupees mocked.
But social media may be changing the stigma around baldness, and giving a lift to businesses that help men cover it up.
Zackery Leighton, for example, never imagined creating a TikTok account would give a massive boost to his business – but it did.
Leighton, 29, a barber who specializes in hair replacement pieces for men, runs Motley Crew Barber Company. The business, based in Massachusetts, has been open only a year, but has blown up on the popular app.
Leighton's account, zackthebarber, has 200,000 followers and videos with millions of views, a presence that he says has led to more hair replacement clients.