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Remember Pontiac? This collector wants to turn a Michigan school into a museum for the GM car brand

Portrait of Bill Laytner Bill Laytner
Detroit Free Press

A decade ago, he started a museum for Pontiac vehicles in Pontiac, Illinois.

In the middle of nowhere, opening that small museum in a small town – on historic Route 66 – brought visitors from around the world. The admission is free, but many of those visitors still leave real money behind while ogling GM’s dead brand.