Customer service
Your customer service is awful! Why so many companies struggle to meet consumers' needs
You can’t build a good, long-lasting product or service if you don’t understand your customer and if you don’t treat them well.
Gad Allon
Opinion contributor
If you’re managing your company’s customer service, you most likely believe you’re providing customers with good service. In fact, statistics show that 80% of businesses think they provide superior customer service.
However, when customers were asked about their experiences with various companies and organizations, only 8% said they think the businesses they interact with offer superior customer service.
That’s a big discrepancy, but I’ve seen it firsthand.
Several months ago, I booked a hotel via a well-known travel website for a trip in January 2022. A few weeks ago, I needed to add one more person to the room, going from two to three people.