'No one's getting hurt:' Boosters, businesses getting bigger and bolder in deals with college athletes

It pays to be a Michigan State football or men's basketball player these days.

Specifically, it pays about $6,000 per year – thanks to a Michigan-based mortgage company.

In a sprawling name, image and likeness deal announced last month, United Wholesale Mortgage (UWM) said it is paying all of the 133 football and men's basketball athletes at Michigan State to assist in its marketing efforts this season.

The athletes are expected to post on social media about the company about 1 to 3 times per month, according to company president and CEO Mat Ishbia. In exchange, they will receive a stipend of $500 per month, 12 months a year, as long as they remain on the team – or, as Ishbia put it, part of "the Spartan family."