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FOR THE WIN
Chicago Cubs

NYT reveals front page it planned for Cubs loss

Luke Kerr-Dineen
USA TODAY Sports
FILE - In this Oct. 2, 2008, file photo, a Chicago Cubs fan sits alone in the stands after Game 2 of the NL Division Series against the Los Angeles Dodgers in Chicago. What happens when a lovable loser is no longer a loser? If the Cubs win the World Series for the first time since 1908, what happens to fans who have waited for next year their entire lives? Experts in psychology suggest that Cubs fans will undergo a big change in their identity, which has been shaped by more than a century of falling short of winning the World Series. (AP Photo/Charles Rex Arbogast, File) ORG XMIT: ILMG102

Not to get too into the weeds of how the sausage is made, but any self-respecting media organization will plan for every eventuality when it comes to major toss-up events. And so, during the 2016 World Series, with the Indians sitting on a 3-1 lead, there came a time to plan for a potential Cleveland Indians victory.

The New York Times did just that, and when that victory never came, it meant all their plans went out the window. But in a tongue-in-check (and rather interesting) mea culpa on its website, the paper revealed the front page it had planned for the Cubs 2016 World Series loss that never was.

The art department's wheels started turning when Sam Roberts, an obits reporter, reminded the Sports desk that Norman Rockwell had painted a memorable scene of the dejected Cubs called "The Dugout" for The Saturday Evening Post. Coincidentally, it was published in 1948 - the last time the Indians won the World Series.

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