Bills QB Josh Allen now has namesake cereal and coffee

Josh's Jaqs has some competition in your pantry.

From another Josh Allen product.

The Buffalo Bills quarterback is now being featured on a product involving a second breakfast delight: Coffee.

The beverage, named "JA's 17 Blend," comes in single-serve pods and will hit shelves by Wednesday, although The Buffalo News reports it was released prior to that. The coffee comes in 10-count or 36-count boxes and can be purchased at Wegmans stores or through ja17coffee.com.

The promotion is with PLB Sports & Entertainment, Allen's partner for the Jaq's cereal (and for Flutie Flakes back in the day). The company also has a line of hot sauce and lemon pepper seasoning with Bills receiver Stefon Diggs.

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Like Allen's cereal, a portion of the proceeds from the coffee sales will benefit John R. Oishei Children's Hospital. … So drink up, Bills Mafia. It's for a good cause.

Check out the view of the coffee via The Buffalo News below:

USA TODAY Sports+ Victoria Hernandez contributed to this article.