By Jenna Ryu

HEALTH AND WELLNESS

PETA's 'human' leather campaign is horrifying. But is it effective?

People for the Ethical Treatment of Animals (PETA) is making headlines once again with its latest jaw-dropping, gruesome campaign.

The nonprofit organization, known for its controversial avenues to raise animal rights awareness, launched a fake, satirical clothing store called Urban Outraged — an apparent jab at Urban Outfitters.

The faux shop features a collection of clothes made from "human" leather, including bloodied jackets with human faces and boots with human teeth.

Each item is also named after the "slaughtered" human whose skin was used.

“People are rightfully horrified by the idea of wearing human skin and the thought of it should make everyone’s stomach turn just as much as wearing the skin of a cow, goat, sheep, or any other animal," PETA  said in a statement to USA TODAY. 

PETA intentionally causes controversy with its campaigns. But do these scare tactics actually help the animal rights movement? 

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