Member

Tracking has reshaped the wellness industry. Are beauty brands next?

People can now monitor everything from their glucose levels to their sleep cycles at home, with implications for how they might shop for skincare and beauty supplements.
Image may contain Body Part Person Shoulder Adult and Arm health tracking
Photo: Courtesy of Oura

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the Beauty Trend Tracker and Leadership Advice, sign up for Vogue Business membership here.

The trillion-dollar wellness industry has shifted from ice baths, green juices and meditation to wellness tracking and biometric monitoring. Now, consumers require their wellness routines to be supported by science and data. What does that mean for the future of beauty?