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(NEW YORK, NY) – The Dodo today announced the official Dodo Day of Happy – a celebration for the #1 pet and animal brand’s 10-year anniversary. On March 20th, the mission of Dodo Day of Happy is to flood the Internet with the most positive, happiest content for one full day — across animals and literally everything else!
The Dodo has become a household name by spotlighting stories that have the power to evoke joy and delight across all age groups, and helping people bond over everyone’s favorite videos on the Internet. Now, Dodo Day of Happy will kick off on Instagram Reels, Facebook Reels and TikTok by encouraging followers to participate and “share the happiest moment in your camera roll.” The brand’s favorite videos will be re-shared to The Dodo’s 140M followers across platforms who contribute to the publisher’s 1.3B monthly social views.
“Since day one, our focus has been on making people happy through joyful, inspiring storytelling,” said YuJung Kim, group publisher of The Dodo. “It feels right to celebrate The Dodo’s 10-year anniversary with a day that’s dedicated to sharing our community’s happiest moments – whether it’s going on an epic hike with your dog or having a dance party with your kid… or just the best ice cream you’ve ever had.”
In the ten days leading up to Dodo Day of Happy, The Dodo has been counting down its 10 happiest videos of all time. With videos featuring Marlin the cat who learned to swim from his dog siblings or a woman named Bre who loves sneaking adorable baby cows past her husband and into their house, the Dodo will spotlight the most uplifting moments of the last decade. The Dodo reaches animal lovers, pet parents, and intergenerational viewers with content they can’t get anywhere else. As the most-viewed and most-engaged with animal brand globally, The Dodo has established itself as the premier online destination for pet parents, and an undisputed leader in video and social.
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*Press photo attached (Credit: The Dodo)
About The Dodo
The Dodo is the #1 most-viewed and most-engaged with animal brand globally [source: Tubular Labs, March 2023]. We tell positive, authentic, entertaining stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. The Dodo is part of Vox Media, the leading modern media company.
