Storyboard

How $5 has become the fast food industry's magic number

The summer of food deals has a magic number with the $5 value meal, the fast-food industry's latest push to bring consumers back.

Avatar - Axios
Curated by
Axios
    • McDonald's
    • Fast Food
    • Business
    • U.S. Economy
    • News
How $5 has become the fast food industry's magic number
Continue to read
5 stories in this Storyboard

    The big picture

    The $5 price and a flurry of new discounts replace the $1 deals that were dismantled with soaring prices.

    How $5 has become the fast food industry's magic number

    Restaurant chains, including McDonald's, Burger King and Starbucks, are promoting affordability as consumers trade down to eat at home.

    State of play

    Here's a rundown of some of the recent deals and new menu items.

    Go deeper

    The ability of companies to raise prices without crushing demand may be petering out.

Related articles

More stories from McDonald's

More stories from Fast Food